Unit 6 A variety of viewpoints板书设计

课程展示教学设计

课题

Create a good advertisement for students

执教教师

芮一凡

年级

高一

一．

教学任务分析

1.

学科核心素养提升方面：

本节课我所选择的教材文本是牛津英语上海版高一下Module 3，Unit 6 A variety of viewpoints的Speaking部分Expressing opinions。

英语学科的核心素养的语言能力方面，锻炼学生听listening、说speaking、看viewing、写writing等能力，其中看和说是重点。

文化品格方面，鼓励学生吸收中西方广告方面的文化精华，形成正确的价值观。

思维品质方面，学生通过辨析广告的各种现象，培养概括、分析和口语表达能力。

学习能力方面，调动学生对英语学习的兴趣，培养团队合作学习和跨学科学习能力。

2.

单元整体设计与本课时的关系：

本课时Speaking在单元中起到了承上启下的作用，承接之前Reading和Listening中已学的广告的特点和如何辨别观点等内容，让学生讨论总结适合学生的好广告的基本要素，训练学生听、看、说等能力，接着小组合作设计广告及广告的logo和口号，既发散了学生思维，也巩固了本课内容。本节课也为之后的writing和more reading做了铺垫。

二．

教学目标

1.

知识与技能目标：

To learn some words and phrases about TV advertisements, such as commercial, public-service advertisement, logo, slogan, etc, and the basic elements of a good TV advertisement. 2.

过程、能力与方法目标：

(1)

To practise students’ abilities of listening and viewing foreign advertisements.

(2)

To practise students’ speaking on a given topic and encourage them to use appropriate words and sentence structures to express their opinions. (3)

To acquire certain abilities of writing, designing and presenting an advertisement, and develop their cross-subject learning abilities. 3.

情感、态度与价值观目标：

(1) To help students understand the good and bad effects of advertisements on modern society. (2) To help students understand team spirit and respect different opinions.

三．

教学重点与难点

(1)

To develop students’ ability of expressing opinions.

(2)

To help students to learn to summarize what they have learnt and cooperate with each other to create a good advertisement for students.

四．

教学流程

1、Lead-in (5 minutes) Teacher introduces two kinds of advertisements: commercials, public-service advertisements. Q: Do you enjoy watching TV advertisements? Why? 2、Pre-Task (15 minutes) (1) Display the complete advertisements of Android & MADD(Mothers Against Drunk Drivers). 同济大学附属七一中学

“同济杯”创意课堂实践

2018.5.18

Students choose one advertisement to answer: How many elements are there in the advertisement? What are they?  Do you think it is a good advertisement? Why? Students express their own opinions with the structure——opinon+supporting details.

Then explain the words: logo, slogan. (2) Q: What kinds of TV advertisements could be harmful to students? Why? (3) Students summarize and conclude: What is a good TV advertisement for students? (use adj.) 3、

While-Task (18 minutes) Students create a good TV advertisement for students in groups of 5-6

Step 1: Understand your audience and decide the object or the theme you want to advertise. (choose from four aspects: healthy food, stationery, electronic products, public service) Step 2: Design the logo and slogan.

(A logo needs to be simple, precise, unique, beautiful. As for a slogan, the simplest is the best.)

Step 3: Present and explain your logo and slogan.

Students in other groups think about : Is the object or theme to advertise suitable for students? Are they good logo and slogan for the advertisement? Why? Step 4:(Homework)Design the plots, and draw four pictures. Describe and perform it in groups. 4、Conclusion (2 minutes)

五、单元作业设计

1、Design the plots of your advertisement, and draw four pictures about it. Describe and perform it in groups. Other students make comments: Is it a good TV advertisement for students? Why? 2、Choose one question to discuss in groups, and make a presentation with PPT.

(1) How can we ease the bad effects of TV advertising on teenagers? (TV Stations, ourselves) (2) With the development of the Internet, will TV advertisements be replaced by online video advertisements?

六、板书设计

七、创意点

1.

自主学习与合作学习的机会提供

本节课在培养学生自主学习、听说能力的基础上，结合小组活动的形式有利于学生创新思维和发散性思维的开发。

2. 关注学生特点的问题、任务情境设计

所教高一3班英语听说能力有一定差异，但总体表达意愿强烈。教师根据学生不同的学习能力，设计了有梯度的问题和设计广告logo等任务，有利于个性化教学。

3. 现代信息技术与学习资源的利用

将学生的logo设计作品用手机拍照，并即时上传至电脑白板，供所有同学分享讨论。

同济大学附属七一中学

“同济杯”创意课堂实践

2018.5.18