Unit 6 A variety of viewpoints教案范文

晒课2019-06-25黎方

How Your Data Defines You

How many smartphone applications do you use? If your answer is more than one, chances are you have come across a “Terms (条款) of Use” and “Privacy Policy” agreement, neither of which you bothered to read before selecting “I agree.” Well, it might be time to start reading them because they are quite important. The China Consumer Association recently tested 100 apps and revealed that over 90 percent of them were over-collecting data, a practice that should be illegal because it violates a user’s privacy for financial gain.

I am sure that most of you have heard of the term “big data” by now. If anyone is confused by it, allow me to explain. When a company records the information of millions of users, it can analyze this “big data” to discover patterns and trends, allowing them to make better business decisions. It sounds like a science experiment, but instead of a few scientists testing a theory on prepared participants, every single user who gives up their information becomes an unwilling

(勉强的) test subject. Companies claim that the data is used to provide “better service,” which is really an excuse for them to make more money. When shopping on Taobao, for example, you will get product recommendations based on your previous purchases, making it easier to finish a shopping list. However, did you really end up only purchasing items you originally had in mind? Or did you add a few more to the cart as a result of their recommendations? That’s where the business wins. And the customer? They just become one more point of data in the system.

Of course, you might be fine with spending a little extra from time to time, but that is only a tiny droplet (水滴) in the vast sea of big data. Moreover, companies can actually buy and sell your data. So, that is another way for companies to make quick money. The next time a photo editing application asks for your contacts, location and calendar, you may wonder which company is looking to buy your information.

As technology grows more advanced, there will only be more opportunities for you to be exposed. Every single photo, text or video you post on the internet is there to help someone paint a better picture of you. Perhaps in the near future, someone will have collected enough data to predict the future decisions you will make before you even make them. Actually, given the amount of data that is already at their disposal (任意使用), maybe it is already happening.

教案

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PRE-READING Question 1

What do you usually do if a mobile app asks for permission to access to your data on the smartphone, such as text messages, phone call details, location information?

Question 2

Do you think it is reasonable for a photo editing application to ask for your personal information? Why or why not?

WHILE READING SENTENCES

1. If your answer is more than one, chances are①

you have come across②

a “Terms of Use” and “Privacy Policy” agreement, neither of which③

you bothered to read before selecting “I agree.”

①

(the)

chances are (that): it is likely that 很可能

e.g. (The) Chances are (that) they will be late for work.

②

come across: to find or discover sth. by chance 偶然发现，无意中发现

e.g. I came across an old diary in her desk.

③

“of which”引导非限制性定语从句，前面可加名词、不定代词或数量词。

e.g.

It’s the third part of a trilogy (三部曲), the first of which I really enjoyed.

2. However, did you really end up①

only purchasing items you originally had in mind? Or did you add a few more to the cart as a result of②

their recommendations?

①

end up: to be in a particular situation, state or place after a series of events, especially when you did not plan it 最终处于，到头来

e.g. Anyone who skips breakfast could end up with a stomachache.

②

as a result of: because of sth. 因为，由于

e.g. Profits have declined as a result of the recent drop in sales.

VOCABULARY

Complete each sentence using one word from the box. Note that you can use each word only once and there are two words more than you need.

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applications

associations

illegal confused

original

advanced

exposed 1. Our understanding of black holes has ____________ considerably in recent years.

2. The research has many practical ____________.

3. Paris has positive ____________ for me as I spent my childhood there.

4. All ____________ skin should be covered with sunscreen in summer.

5. Beating your children is not just morally wrong but also ____________ in some countries.

Key:

1. advanced 4. exposed

2. applications 5. illegal

3. associations TRANSLATION

1.

如果这名篮球运动员不能从严重的膝伤中恢复过来，他将很有可能无法参加季后赛(playoff)。(chance) 2.

本书收录了这位诗人三百多首诗，其中大部分是作者二十多岁时的作品。(of which) 3.

那些靠节食减肥的人最终又发胖了。(end up) 4.

由于法国机场的工作人员罢工，所有的航班都被迫取消。(result) Possible answers: 1. If the basketball player cannot recover from a serious knee injury, (the) chances are (that) he will not be able to take part in the playoffs. 2. The book contains more than 300 poems, most of which were written when the poet was in his twenties. 3. Those who lose weight by going on a diet end up putting weight back on. 4. All the flights had to be cancelled as a result of a strike by employees at the airport in France.

COMPREHENSION

Choose the best answer. 1. What can we learn from Paragraph 1?

A. Most people ignore terms of use when installing apps on their phones.

B. Most privacy policies are more important to companies than to customers.

C. Most smartphone applications obey the law when collecting data.

D. Most companies collect data in order to provide better service.

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2. According to the article, which of the following statements about “big data” is true?

A. It is a new term to most people.

B. It is used to analyze the clients’ behavior.

C. It is put to use without the clients’ permission.

D. It does little economic harm to the clients.

3. The author’s purpose in writing the article is to ______.

A. criticize mobile app developers for over-collecting data B. help readers understand what big data is C. cast doubt on the necessity of big data D. warn readers to avoid giving away personal information Key: ABD

AFTER READING Last month, Ele.me and Meituan, two of China’s biggest food delivery apps, was accused of eavesdropping (偷听) on customers through smartphone microphones to provide targeted ads. However, both of the two food delivery giants denied the accusation. What do you think of the incident? Exchange your ideas with your classmates.

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