Unit 6 A variety of viewpoints优秀公开课教案

S1B Unit 6

Points of View Teaching plan

Period 1 Lead in & Listening I. Lead-in

1. This section prepares students for the topic – advertising, consumerism, money management. T: Show a video about advertisement to arouse their interest in the unit. T: List different commercials you see on TV for children. T: Why are so many advertisements aimed at children?

Ask the students to name the places where they might find different advertisements.

Ask students to do Reading Section A to identify TV commercials. Ask more able students to give details about the advertisements.

2. Listening section p.84 In this section the content is related to the general topic of the text, but presents a new aspect of the topic. So we use this section to practice useful skills – taking guided notes and at the same time give them the opportunities to listen to real life conversations.

T: show students some products and ask them to describe their features. Ask questions like: How does it look like? What is special about it? This way, introduce to students useful sentence patterns to describe specific product features.

Listening

In this section, students learn to identify specific features of products by listening to three TV commercials.

3. Student Activity: Have the students give detailed descriptions of the products without mentioning the product name or kind or product. Then have the other students guess what the product is.

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for further practice, ask students to make a commercial for a product they have designed themselves.

4. Follow-up Ask the students to talk about the advantages and disadvantages of advertisements. advantages instructive informative educational

disadvantages

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Ads for food, toys etc., are very appealing and attractive to children. Children will want to try out the products they see, but their parents might not have the money to buy them. They can result in family problems. Some toys encourage violence and have little educational value. Children will have trouble telling right from wrong and separating fact from fantasy in ads. Ads not only sell products to young consumers, they may also sell unhealthy lifestyles and habits to young children. Children are very vulnerable and do not know how to protect themselves from these unhealthy influence. Teenagers often want to copy the famous actors they see in commercials. They want to have the products used by the actors in the ads and emulate their lifestyles. However, many teenagers lack the money or ability to do this, making them feel inferior or out of step with current fashions.

Teenagers are becoming more and more materialistic, wanting to have modern and trendy lifestyles. They may only want to buy a product that is made by a famous company, thinking this proves that they are fashionable and have good taste.

II. Period II Speaking& Reading Comprehension The text is composed of an article and three letters of response, and discusses the pros and cons of TV commercials for children

1. Match work— get students to be familiar with the new words

Help students work out the outline of the four passages by finding the information missing from the table given. Students should separate facts from opinions, and identify the opinions supported by facts.

2. Skimming& scanning Q&A: Who becomes the latest target for TV advertisers? Why? Why do the advertisers use child actors in advertisements? Why do governments take action to protect children?

3. Main idea of each paragraph Ask students to summarize each writer’s opinions Ask students to express their opinions using the patterns on P121. this prepares them for the Speaking section.

Period III.

Word study (language points)

Period IV

Follow-up Discussion What would happen if there were no advertising? How can we ease the bad effects of advertising on children?

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Period V

Assignment Ask the students to work in groups and discuss how to get rid of or weaken the bad effects of advertising on children. Have the class vote for the best commercial. Students should tell the class why the made their vote.

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