Unit 6 A variety of viewpoints全国优秀课堂实录

Unit 6

A variety of viewpoints First Period (text understanding) Knowledge Objective: to enable students to list and discuss the various advertisements.

Competence Objective: to practice students’ speaking abilities

Emotional Objective: to help the students to know more about viewpoints.

Teaching Procedures: I. Pre-instruction: Prepare pictures for the topic of the Reading passage by giving them examples of advertisements. Then list and discuss the various advertisements they know. II. Performance: 1.

Raise the topic of advertising to arouse students’ interest in the unit. Ask students to name places where they might find different advertisements. Make sure they recognize the targets of the four advertisements in section A, and then make a list of the different commercials. They can see on TV for children. Think and discuss: a.

Why so many advertisements are aimed at children? b.

Are advertisements for children good or bad? Why? 2.

Introduce the idea of loges and slogans in advertising by giving students some examples. Read reference materials and do exercise. Have students think about the framework of the reading passage by asking: a.

What are A, B, C and D of the passage? b.

What does the title of the article in A mean? 3.

Have students use the key words in the questions it locate the answers. Discuss the pros and cons of TV commercials for children. Ask students whether the following statements from the reading passage are facts or opinions. 1. One estimate says the typical Asian child sees more than 10,000 minutes of TV commercials a year. (Line 7) fact 2. Some educators believe that the more TV commercials children watch, the more materialistic they become. (Line 18) opinion

3. One Japanese survey asked children, ‘What do you want most in life’? Twenty per cent said money or possessions. (Line 21) fact 4. Children should not be used as actors in TV commercials. (Line 34) opinion 5. It is illegal for them to work in factories. (Line 35) fact 6. It is bad for children to have too much money. (Line 39) opinion 7. Advertising to children is wrong. (Line 43) opinion 8. I disagree that commercials are bad for children. (Line 53) opinion 9. ‘Magic Babies’ area one of the world’s best-selling toys, ever. (Line 58) fact III. Promotion: Ask the students to read A and answer the questions: a.

Who becomes the latest target for TV advertisers? Why? b.

Why do the advertisers use child actors in advertisements? c.

What was the result of the survey made in Japan on what children wanted most in life? d.

Why did governments take action to protect children? Ask them to summarize the main idea of each paragraph. And ask students to summarize each writer’s opinions. Homework: 1.

Retell the passage 2.

Finish the exercise

3.

Express their opinions using the patterns: I don't agree with…because /I agree with ….because /I believe/feel /think…/My opinion is that…./ in my opinion…../ in my view…

4.

Think about

a.

What can advertisements bring us? b.

What are the advantages and disadvantages of advertisements? c.

What would happen if there were no advertising? d.

Why do advertisers like to target children? e.

How can we ease the bad effects of advertising on children?