Reading(1)：Advertisementsppt课件配套教案内容

Module 4 Unit 1 Advertising

Reading: Advertisements Teaching aims:

1.

Knowledge goals: Help Ss learn more about advertisements. 2.

Ability goals a．Develop Ss’ reading ability. b．Enable Ss to identify different ads and the differences between commercial ads and PSAs. c．Enable Ss to understand how to read expository writing. 3.

Emotional goal

Educate Ss to learn to distinguish different ads and accept them comprehensively. Teaching important points Help Ss understand what an ad is, the types of ads and the differences between commercial ads and PSAs. Teaching difficult points Help Ss improve their reading ability and understand expository writing better. Teaching method: 1.

Reading 2.

Task-based activities 3.

Discussion Teaching procedures: Step 1. Leading-in Show students two advertisements through the media. Step 2. Main ideas

Para 1 Brief introduction of ads Para 2 What is an ad? Para 3 Not all advertisements tell people the complete truth. Para 4 Public service ads Para 5 The advice on ads

Step 3. Reading Read the article paragraph by paragraph. Para 1: Ask an individual to read it

Para 2-4: Ask the students to read it and answer three questions. Para 5: Ask the students to read it together. Step 4. True or False Step 5. Multiple choices Step 6. Comparison Ask the students to find out the similarities and the differences between commercial ads and PSAs. Step 7. Expository writing

First ask the students to fill in a chart, and then summarize the structure of an expository writing.

Step 8.

Activity:(debate) Ask two students to have a debate about the advantages and disadvantages of ads and then draw a conclusion. Step 9. Summary Summarize what we have learnt today. Step 10. Homework 1. Finish the article on Page 95. 2. List the difficult language points on your notebooks.