Reading(1)：Advertisementsppt配用优秀获奖教案

Module4 Unit1 Reading 教学设计

Teaching aims: 1.

Students are expected to master the strategy of how to read expository writing. 2.

Learn some basic information about advertising. Teaching important and difficult point:

How to improve students’ reading skills. Teaching aids:

a computer Teaching procedures: Step1 Greeting and lead-in

Greet the whole class as usual. Lead in the class by a shopping story.

T: Yesterday a friend of mine asked me to go shopping. We went to a shopping mall. There were many products there most of which were on sale and I saw some attractive pictures there. We call them advertisements. Because the advertisements were so attractive, I bought many products. But many of them were useless. Today we’ll learn a report about advertisements and be a wise consumer. Step2 Listening and fast reading

Ask students to listen to the tape of the text and answer two questions.

1.

How many types of advertisements are mentioned in the text? What are they? 2.

What’s the main idea of each paragraph? Then give students some pictures and ask the students to tell a CA from a PSA. Step3 Careful reading

Give students 7 minutes to read the text again. This time they have to finish three tasks.

Task1 Answer the questions. 1 What do ads encourage people to do? 2 What do PSAs stand for? 3 What do PSAs aim to do? Task2 True or false 1 Advertisements are found in many places. 3 PSAs are only found in newspapers and on TV. 2 All advertisements tell the complete truth. 4 PSAs and commercial ads use some of the same methods. 5 Commercial ads often give us valuable information about how to live our lives. 6 An ad warning people against smoking is an example of a PSA. Task3 Multiple choices 1.

The writer of this reading passage wants to ____ .

A. tell his readers what are advertisement

B. share some important information about ads with readers

C. tell his readers how important ads are 2. Which of the following can not be regarded as an advertisement slogan(广告词)? A. ‘Yes to life, no to drugs.’

B. ‘Project Hope---educating every child.’

C. ‘The car accident kills four passengers.’

Step4 Discussion

Ask the students to discuss a question: What is your idea about advertisements? After 4 minutes, ask some students to talk about their opinions. Step5 Performance

Show students two pieces of interesting and creative advertisements and ask them to pay attention to the slogans. Then students should design advertisements by themselves and perform their advertisements. Step5 Homework

Organize your ideas about advertisements and write them down.