Welcome to the unit板书设计及意图

M4

Unit1

Advertising Welcome to the unit By Ouyang Guixiang

Teaching aims:（三维一体）

1.（Knowledge and skills）Improve students’ speaking ability by talking about advertisements. 2.(Process and methods)Develop students’ listening ability by listening to a short passage. 3.(Emotion and value)Encourage students to express themselves by acting out their own ads. Analysis of the students:

Because students are poor in spoken English in the country area, the teacher should use various activities to arouse their interests and try to use simple English to make them understand what the teacher is saying. When the students are eager to participate in the activities, the class

will be an enjoyable journey for them.

Teaching important and difficult points: Get the whole class to be involved in the activities and be able to express their thoughts freely. Teaching Aids:a computer, a blackboard, a multi-media classroom

Teaching Procedures:

StepⅠ Greetings: StepⅡ lead-in T: Look at the bottle. Is it beautiful? Besides the appearance, it is convenient for me to take wherever I go. (drinking) Oh, I feel good. Ss: Yes T: Just now, actually, I was advertising for my bottle. Do you want to know more about advertising? Ss: Yes T: Today, we are going to learn Module 4 Unit1 Advertising. Step Ⅲ Introduction to a Designer Test

Just now , I showed you this beautiful bottle. Two days ago, I bought it in my friend’s shopping

mall ,would you like to enjoy a video about this shopping mall? Ss: Yes T: Let’s watch it together. Wonderful mall, right?

Now you’ll have a good chance to work in this shopping mall. My friend asked me to choose a group of designers from you for her shopping mall.Here are some requirements. To be a designer, you must take a test and get the highest marks. If you are successful, you will be paid 20,000 yuan a month.

Do you want to get the job? Ss:Yes,I ’d like to T: There are three steps in the test: speaking, listening and designing. I will divide you into 5 groups. If you do well ,you can get an apple. If you get the most apples, you will be the winner and get the job. Are you ready for the test? Ss: Yes T: Let’s come to Part One----Speaking Step Ⅳ

Activities

about

speaking

and

listening

Part1: Speaking 1.What does this ad try to do? ( Play a video about commercial ad) 2.What does this ad try to tell us? (play a video about public service ad) 3.Where can we find the advertisements? 4.Picture-talking( Group discussion) 1)Task1(3 minutes) Discuss and talk about picture1 and picture 2. (1)What can you see in the picture? (2)What does the ad try to tell you? (3)What do you think of the ad? Words and Expressions:fast/ convenient/ safe/ bird's nest/cut down/ warning/ educational/ make people aware of../ It shows us.. Task2 (3minutes) Discuss and make a dialogue about picture3 or picture4.

Useful words and expressions: harmful/ take drugs/ persuade/attractive/ meaningful/ It tries to make/ remind us... 5.Do the advertisements always tell us the complete truth? T:When we see an ad, we should be clever enough and not be a slave to them, do you agree with me?We have already finished the first part of the designer test, let’s come to Part Two-Listening. You also have many chances to be the designer, please come on! Part2: Listening( Listen and fill in the blanks) An advertisement use___to persuade people to buy a product or service, or to believe in an idea.___, magazines, the Internet, radio and television are the most___places to find them. There are____main types of advertisements --commercial advertisements and public service advertisements (PSAs). A commercial advertisement is one which someone has___for to advertise

a ___ or service.

Ts: Well done!We have already finished two parts of the test, we only have the last part, please catch the chances and try to get this wonderful job! StepⅤ

Design an advertisement and act it out

Part3: Designing Discuss and advertise whatever you like . 1 Commercial advertisements (food, clothing, drinks, necessities日用品

and so on) 2 Public service advertisements. 3 Please act it out after discussion. StepⅥ

Summary What we have learned in this class? Step Ⅶ

Homework 1. Review what we have learned in this period. 2.Preview reading part. Blackboard writing design Module 4 Unit1 Advertising

commercial advertisements

public service

advertisements Description after teaching