Task(1): Writing an advertisement: Skills building 1 and 2PPT及课堂实录内容

M4U1 Task: Making an advertisement By Miss Long Teaching objectives：

At the end of the class, students are able to 

know the basic elements of an ad. 

how to write an ad. 

Cooperate with others to complete a task Step 1: lead-in

1. Let's enjoy a video. 2. Think about the questions. 

What do you think of this ad? 

What kind of ad is it? A commercial ad or a PSA? 

What is the ad about? 

What do you think of the lady in the ad? 

Do you want to buy the product? Step 2: How to write an ad

1.

Read the ads below. Ad 1: Try our delicious sandwiches! You will be amazed at the new recipes and new taste! Our sandwiches are yummy! They are also the biggest in town. We select and use only the best meat and vegetables. Our sandwiches are a bargain at only 5 yuan each. When you buy one now, as a bonus you get another one free. Ad 2: Introducing Wild & Fancy Are you bored with wearing the same blue jeans every day? Then why don't you get into our new jeans in deep red? This is the season's hottest color. They are so comfortable that you'll want to wear them day and night! A pair of Wild & Fancy jeans costs only 40yuan, available in all Wild & Fancy shops now. 2.

Complete the table below

Title Taste/Look Ingredient(成分）

Unique features Price Bonus

Where it’s available

3. From the table, we can conclude that an ad should cover the information, such as_______, __________,__________,__________,_________,___________. 4. Useful expression 1.

对....感到惊奇

2.

新配方和新口味

3.

物美价廉

4.

作为福利

5.

免费获赠另一个

5.

Make sentences 1. 你对以前的配方和口味感到厌倦了吗？

2. 你将对我们新的巧克力感到惊奇！

3. 我们的巧克力尝起来很美味。

4. 我们的巧克力物美价廉，每个只要10块钱。

5. 现在买一送一。

6. 我们的巧克力可在各大超市购买。

6.

对...厌倦

7.

穿上

8.

日以继夜

9.

在....可购得

Step 3: Write an ad for Dove Chocolate Requirements:

1. Group work

2. Refer to the useful expressions. 3. Cover the information that an ad should include. 4. Draw some pictures for the product.