Reading(1)：Advertisements优秀完整教案

M4 U1 Reading 导学案

Word transformation: 1.

advertise v. 做广告

__________ n. 广告

___________ n. 做广告，广告活动

2.

persuade v. 劝说

__________n.

3. cheat v. 欺骗

_________ n. 骗子

4.

skill n. 技能

__________ adj. 有技巧的

5.

breath n. 呼吸

__________ v.

_____________ adj. 气喘吁吁的，无法呼吸的

6.

fool v. 愚弄

__________n. 傻瓜

___________ adj. 7.

cure v. 治愈

__________n. 疗法，对策

8.

comment v. 评论

__________n. 评论

9.

mental adj. 心理的

___________ adv. ___________ syn. 10.

benefit v.得益于

____________n. 好处

12. promote v. 推广

___________n. 13.

intelligence n. 智力

____________ adj. 14. consult v. 咨询

____________n.

Key phrases：

1. 对…习以为常L1

2.做有关…的研究L3 3.和某人分享某物L4

4.说服某人做某事L6 5.相信一个理念L7

6.为...支付费用L10 7.目的是，旨在L11

8.知道，意识到L15 9.虽然，即使L15

10.欺骗某人做某事L17 11.对..感到满意L23

12.把..与..联系在一起L24 13.上... 的当L24

14.作弄某人L27 15.目的是...L29

16.过更好的生活L29 17.处理，涉及L34

18.鼓励...做...L35 19.当谈到...L41

用所给短语的正确形式填空

even if

be aware of

aim to

lead a better life

play tricks on

fall for

share sth with sb

pay for

do some research on

1. I ___________________ advertisements, and had some very important information to ____________

you.

2. People have __________ an advertisement to promote a product or service. 3. We must not _________ this kind of trick!

4. Not all ads ______________ us though.

5. ________ an ad does not lie, it does not mean it is altogether innocent.

6. we still must ___________ the skilful methods used in ads to try and sell us things.

7. PSAs ________ teach us and help us _______________ . 语篇填空

Advertisements, which often use 1. __________（attract ）pictures and clever language, can be seen almost 2. _________ we go. There are two main types of 3. _________(advertise). One is called 4.___________(commerce) advertisements, which are meant to advertise a product 5. ________ service. But they don’t tell customers the complete 6.________(true). Another one 7. _________(call) PSAs, which are often made 8. ________(serve) the public. We can often learn a lot from them. So when 9. _________ comes to advertisements, we must be 10. _________(intelligence) and not be a slave to them.