Using LanguageⅠ名师教学视频（文字实录）

Book 8 Unit 5 Using Language Teaching Goal：

1)

To train Ss to listen to ads. 2)

To enable Ss to design and write an advert. 3)

To get Ss to learn and practice the expressions for opinions. Teaching Procedures: Step1. Tell Ss that they are going to listen to three ads. Ask them to listen to the radio ads, and write down what they are promoting for . •

Ad 1 :_______________________

•

Ad 2 :_______________________ •

Ad 3 :_______________________ Step2. Get Ss look at exe.3 on page 47. Listen to it again, and select answers for each ad. Ad1 Ad2 Ad3

Step3. Listen to it again in detail, and ask Ss to tick the words and expressions they hear. Superstar

Run out Save money

Uncomfortable

Dial the operator

Step4.

Prepare for writing.

1)

Verbs most frequently used in advertising: make, take, get, give, love, come, go , keep, feel, taste, help, save, choose, etc. e.g.

OLAY loves the skin you are in.

Purpose B CD ACD Target A BC B Appealing to BD A C

Singing Latest fashion Clothing stores Wide and narrow

-- OLAY 2)

Adjectives most frequently used in advertising: new, rich, sure, good/better/best, fine, big, great, real, delicious, safe, special, etc. e.g.

Spotlighting your good taste.

-- Citizen (watch)

3)

Sentence structures most commonly seen in ads: Simple sentence; Imperative sentence; Minor clause; Interrogative sentence

e.g.

GO for gold.

-- Gold seal (wine)

Step5 .Time for writing.

Ss are made a group of four and write an advert slogan tehmsleves. Step 6. Speaking in form of group discussion: Think of the ads you have seen or heard, and then answer these questions: 1.

Did any ad contain misleading information? 2.

Did any ad persuade you to do something you consider wrong? 3.

What do you think can be done to stop dishonest or unethical ads? Useful expressions are provided for Ss in the first place. Expressions of agreement:

Expressions of disagree:

You are quite right. I quite agree with you.

I think so, too.

Not really. I wouldn’t say that. That’s not how I see it. I’m afraid I can’t accept that. I see your point, but …

Step 7. Homework: Polish your ad slogan and present to your classmates next time.