Welcome to the unit教学设计

M4Unit1 Advertising -Welcome to the unit教案

Analysis of the teaching material: This is the first part

of M4Unit 1. The main purpose of this lesson is to make Ss know about 2 types of advertisements and arouse students’

interst of learning this unit. Objectives: 1.

To make Ss identify the differences between these two types of advertisements. 2.

To practice Ss’

oral English. Teaching important point: How to develop students’ speaking ability by expressing their opinions in

the discussion. Teaching approaches: Visual-scene teaching method, tasked-based teaching method Teaching Aids: multimedia and a blackboard

Procedures for teaching: Step 1

Greeting and Lead-in

1.

Do you know what title of this unit is?

2.

Which piece of ad-show do you like best? 3.

Where can you find these ads and do you like them? Step 2

Welcome to the unit 1. observation: Ask Ss to observe the six pictures on Page 1 and dive them

into two parts. 2. Discussion: Look at the six pictures and answer these questions: What

image(s) can you see on each poster? What can you read on each poster? What does each advertisement try to tell us? 4.

ask students questions about each poster.Here are some sample questions. Poster of Oxlin Airline:What does the advertisement try to tell sell,a product or service?What impression do the words have on you?Would you like to fly with Oxlin Airline?Why or Why not? Poster of Earth Day:Why does this advertisement use the image of a bird nest?What problem is the advertisement trying to highlight? Do you think this advertisement helps to make people aware of

environmental problem? Poster of the anti-drugs campaign：Do you think drugs are harmful?If someone takes drugs ,what could happen to him or her? Poster of the shampoo ad:What kind of people do you think this advertisement is targeting ?Why?Do you think this advertisement will successfully persuade people to buy this shampoo?Why?

Step 3

Discussion: Have Ss discuss the three questions on the book ,page 1. Step 4

Active reading: Listen to the material on Page 94 and try to answer these questions: 1 What’s the ad about?

2 What types of things will the stories be judged on? 3 What should Ss pay attention to when writing the story? 4 Why is it good for Ss to enter English writing competitions? Step 5

Mini-writing: Choose one ad and

make a poster of it .Try to write something to promote your service or products.

Homework 1. Collect some advertisements and try to know what products or services the ads talk about. 2. Get ready for the Reading part.