Project(2): Developing an ad campaign教案和课堂实录

2018-2019学年度

秋

学期 高

一

年级

英语

学科导学案

M4 U1

Project

Developing an ad campaign 主备人：李元元 审核人：季国东

编

号：20

【学习目标】

1. Gain the general idea of how to develop an ad campaign. 2. Cooperate effectively through group work. 3. Develop an ad campaign to deal with welfare problem. 【重点难点】

1. Gain the general idea of the passage. 2. Develop an ad campaign. 【学习流程】

■自学导航

StepⅠ

Lead-in Watch a short video clip about smoking kills and answer the questions: 1.

What is the ad about? 2.

What can we learn from it?

Nowadays people all over the world use ads to promote social concerns. Have you ever thought of starting an ad campaign about social problems? Step Ⅱ

Reading- Anti-smoking ad campaign Task 1

Please match the main idea with each paragraph.

Para 1

a. The target audience, the aim and the content of their ad campaign. Para 2

b. The different ways used to get their message across. Para 3

c. The slogan and logo. Para 4

d.

The reason why the writer chose anti-smoking as the subject of their ad campaign. Task 2

Read the sample again and try to fill in the following table

Title : Anti-smoking ad campaign Reasons

Audience

Aim

Smoking 1._____ countries a lot of money and causes great 2.________to the welfare of the people. High-school teenagers To 3._________young people from smoking, we will start an anti-smoking ad campaign. 第

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2018-2019学年度

秋

学期 高

一

年级

英语

学科导学案

Educate

them about the bad 4._________ effects of smoking and how

smoking affects those people around them. Explain all the 5.___________of not smoking. Show how smoking is not cool or attractive. Put

large posters around the school with our logo and 6._______—Smoking kills. Provide students with more information about smoking on our website. Publish an article in the school magazine 7.__________students about the dangers of smoking. 8.__________an essay competition.

Content

Ways

Task 3

Slogan and logo for an ad campaign Slogans:

Try to complete the following slogans. Yes to life, n_____ to drugs.

珍爱生命，远离毒品

Alert today –

A_____ tomorrow. 今日警惕，明日活着

Be aware, take c_____. 注意，小心

Animals are friends, not f_____. 动物是我们的朋友而非食物

K_____ road safety, N_____ injury.

了解道路安全，避免意外伤害

Pollution isn't cool, so don't be a f_____. 污染不酷，所以别傻了

Q: What do you think a slogan and logo should be? Slogan: _________________________________________________________ Logo:___________________________________________________________ ■合作探究

Step Ⅲ

Group work Task 4

Developing your own ad campaign

1.

Work in small groups and decide the subject of your ad campaign. Environmental protection

Anti-drugs

Animal protection

Nationwide reading Family

Caring for the elderly Road safety

Food safety

...

2.

Discuss and develop your ad campaign



Topic&reason:

Reasons: _________________________________________________________ This is why we have chosen _____________as the subject of our ad campaign.



Aim & target audience & content:

The target audience is______________________________________________ Our main aim is to_________________________________________________ 第

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2018-2019学年度

秋

学期 高

一

年级

英语

学科导学案

We will__________________________________________________________ 

Ways : To begin with, we will______________________________________________

In addition, we will________________________________________________ Finally, we will____________________________________________________ 

Slogan and logo:

The slogan of our ad campaign is_____________________________________，

which aims to_____________________________________________________ We have _______________in our logo. We want to use this logo to___________ ■检测反馈

Step Ⅳ

Presentation Hello, everyone! I’m…

I’ll give a presentation on behalf of Group…

The topic of our ad campaign is

___________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

At last, please join us in wishing our campaign a great success.

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