Project(2): Developing an ad campaign教学设计(第一课时)

M4U1 Project 教学设计

教

材：牛津高中英语（模块四）高一下学期

文档内容：教学设计—教案

单

元：Unit 1 Advertising 板

块：Project

作

者：刘开春

课堂设计指导思想：

本堂课的宗旨是引导学生在“做中学”，通过让学生完成一份围绕本单元主题的传单来学习和使用英语。引导学生主动学习，帮助他们形成以能力发展为目的学习方式，鼓励学生通过体验、实践、讨论、合作和探究的方式发展自己的语言综合能力。

Teaching aims: 1. Learn to get enough information about ad campaigns from the reading materials. 2. Try to fully understand the two reading materials. 3. Get to learn and use English by doing a project.

Teaching contents: 1.

Read two passages serves as a sample for students so that they know what to do for their own ad campaigns. 2.

Ask students to develop an ad campaign in class.

Teaching procedures: Step 1

Lead-in

Show students two groups of pictures and draw their attention to the importance of ads.

【设计说明】通过两组图片将学生的思绪带回本单元主题，重新引发他们对广告的注意力，以旧带新，自然导入本课。

Step 2

Listen and understand Have students listen to the recording of the handout and answer the three questions to get a general idea of this reading material.

【设计说明】帮助学生通过听录音和回答问题初步理解阅读材料，并获取有关广告宣传单的基本信息。

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Step 3

Reading for detailed information Ask students to read the material again carefully to get detailed information about developing an ad campaign. 【设计说明】引导学生通过详读阅读材料，更好地理解文章并了解策划广告宣传活动的主要环节。

Step 4

Main idea of each paragraph Ask students to work in pairs to focus on each paragraph of the handout and then report the main idea of each paragraph to the class. 【设计说明】启发学生注意文章的段落结构，复习说明文的阅读策略，为策划宣传单做准备，同时培养学生的合作学习能力。

Step 5

Read and understand

Ask students to read the sample ad campaign and answer five questions in order to get a general idea. 【设计说明】帮助学生在第一个阅读材料的基础上，通过阅读广告宣传单的例文，进一步了解广告宣传单的基本格式，为学生设计并呈现自己的广告宣传单提供了可依照的范例。

Step 6 Organize students into five groups. Each group has own ideas. Students each do their own work for their ad campaign. Have students present their ad campaign to the class .

【设计说明】这个环节主要是引导学生组织一场宣传活动，通过分组、讨论、组织和呈现等一系列活动让学生在“做中学”。

Step 7

Homework Ask students to finish Part B1 and B2 on P91 and finish the ad campaign which is not finished in class.

【设计说明】通过作业巩固本堂课的学习成果，为完成下一部分任务所铺垫。

Teaching assessment:

本堂课主要从两方面着手：一是训练学生的阅读理解能力和获取信息的能力。二是培养学生学以致用的动手能力。整堂课总的来说是成功的：课堂气氛活跃，学生的思维被课堂高度集中，基本上完成了教学目标中的任务。但也有不足之处：时间比较紧，学生在呈现报告时不是很自信，有的组报告没完成等。

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