Reading(1)：Advertisementsppt配用优秀获奖教案

A teaching design for Unit 1 Module 4 Advertisements

江苏省宝应中学

郝名爱

Teaching Aims: By the end of this class, the students will be able to 

know how to read expository writing (说明文). 

know the two main types of advertisements and their similarities and differences. 

form proper attitudes to advertisements. Teaching Procedures: Part One: Lead-in

Step 1: Ask students to decide what subject the ads talk about.

Step 2: Ask the students what comes into their mind, when it comes to ads.

(This part is to arouse the students’ interest and lead to the topic of the passage. ) Part Two: Reading Comprehension

Step 1: Do an exercise of word-matching to prepare the students for reading.

Step 2: Fast read for a general idea and answer some questions:

(1) What is this article about? (2) What does PSA stand for? (3) What do PSAs aim to do?

Step 3: Learn the reading strategy to improve their reading skills of expository writing.

Step 4: Read Para 1-2 for introduction of subject.

(1) Finish some questions to understand the passage.

1) What’s the purpose of making advertisements?

2) Where are advertisements usually found? 3) How many main types of advertisements are there? What are they?

（2）Decide whether the ads are CAs or PSAs.

Step 5: Read Para 3-4 for supporting details.

（1）Finish some questions, true or false questions and translation.

1）

How many examples are there in this passage? What are they? Conclsion: Even if an ad does not lie, it does not mean it tells you the complete truth. We must not fall for this kind of trick.

2) What has Chinese government done to protect people from untrue ads?

A. China has done nothing about it. B. China has asked people not to watch ads. C. China has strong laws to protect people. D. China has put heavy tax on ads.

3) True or false statements:

All advertisements play tricks on us. F PSAs are only found in newspapers. F Commercial ads can often give us valuable information about how to live healthy lives. F An ad warning people against smoking is an example of a PSA. T PSAs are meant to sell us things. F

4）Translation of mottos

Yes to life, no to drugs. When you smoke cigarettes, you are slowly killing yourself Project Hope--educating every child.

Knowledge changes life.

(2）Fill in the blanks for futher understanding.

____2_____ Types of ads Places found Methods used Differences

_____7____ Validity (正确性）

____1_____ advertisements PSAs To ___8____ a product or They do not tell you the service complete truth. Ads use Newspapers,____3____, the ___5_____ Internet,

radio and television To ___9____ They are meant to be pictures, are

the

most

people about health, _____10______

and _____4______

places to find safety or any other and we can learn a lot by ____6____ advertisements. following the advice language . problem that affects public welfare they give.

Keys: 1. Commercial 2. Similarities 3. magazines 4. common 5. attractive 6. clever 7. Purposes/ Aims

8. advertise 9. educate 10. beneficial

Step 6: Read Para 5 for a conclusion. Author’s suggestions: When we want to buy the product or service the ad promotes, we must all use our intelligence and not be a slave to them.

Step 7: Help students to sum up what they have learned about ads by filling the passage.

Advertisements, which often use words and pictures to p______ people to buy a product, or to believe in an idea, play an important p _____ in our lives.We can find them almost w_______ we go. There are two main t_____ of ads. One is called c_________ advertisements, which are meant to a ______ a product or s ____ .But they don’t tell customers the c ______

truth. The other one is called PSAs, which use a_______ pictures and c_______ language, are often run for f______.They are made to _______ the public. Although not all ads play t____ on us, when it comes to ads,we should be i_______.

Keys: persuade; part; wherever; types; commercial; advertise; service; complete; free; serve/ benefit; tricks; intelligent. Part Three: Critical thinking

(1)

Ask students to have a discussion about what positive and negative effects advertisements have on our lives. (This serves as a consolidating exercise for students to practise their spoken English. Encourage them to discuss freely and bravely in English and then ask some students to express themselves.This also helps the students form proper attitudes towards ads. ) (2) If our class is going to have a show in the English Festival of our school, please design a motto for our class. Part Four: Summary & Homework

(1) Help the students to have a revision of what they have learned in this class.

1) We’ve learned something about advertisements, especially the differences between commercial advertisements and PSAs .

2 ) We can have our own attitudes towards advertisements now.

3 ) We’ve learned how to read expository writing.

(2) homework: Write a composition about advertisements using as many words mentioned in the passage as possible.