Welcome to the unit课件配套优秀教案设计

Module 4

Unit 1

Advertising Welcome to the unit 新化一中

谭玲玲

Teaching Aims: 

To make students aware of the role of advertising in our daily life 

To talk about the six ads and put them in two groups. Finally encourage them to tell the difference between them



To discuss the last three questions to improve their speaking ability

Teaching Key & Teaching Difficulties: 

To help students understand the role of ads 

The usages of some key words. Teaching Procedure: Step One: Leading-in

1. Watch two short videos and then answer some questions about them. 2. Brainstorming a.

Are the videos parts of films? What are they? b.

What products or services are the ads about ? c.

Which ad makes you want to buy a product ? d.

Which ad makes you think about problems in society? Step Two: Discussion Two main types of advertisements a.

b.

Step Three: Observation Observe the four posters on Page 1 and try to divide the ads into two types.

Try to divide them into two types.

A.

public service ads: B.

commercial ads: Step Four: Picture-talking Talk about the posters with your partner, using these questions to help you: 1. What can you see on each poster?

2. What can you read on each poster? 3. What does each ad want to tell us? 4. What can you learn from each ad ? Step Five: Team work Try to fill in the blanks with proper words. Poster 1 This poster is a __________ad. It offers the airline ______. It uses the slogan" I love to fly with Oxlin Airlines” to _____ people to take their flights.

Poster 2 This poster is trying to show us that the birds have nowhere else to build their_____ because all the trees have been_____. It tells us that we should ___________________from now on.

Poster3 The poster tells us that __________ is harmful to people. It is intended to _____ us about health and problems in society and calls on us to value our lives and say ______. Poster 4 This poster is trying to make people___ their product. It tells people that if they use______________, their hair will __________. It is really an attractive ad. Step Six: A guessing game Step Seven: Further thinking

1. What makes a good slogan? 2. What are the qualities of a good slogan? 3. Challenge yourself: Design a slogan Step Eight: Homework 1.

Resources: for more information about Earth day: http://www.earthsite.org/day.htm 2.

Preview the reading material and finish the task in the workbook.