Reading(2)：Advertisements教学设计及课堂实录

Unit 1

Advertising Teaching aims: 1. Be able to master appropriate forms of key words 2. Be able to use key phrases and sentences

Difficulties 1.Not all ads play tricks on us though

Keys Words：determine,persuade, designer,benefit

Phrases:be aware of sth., get sth. across etc Sentences: 1. A commercial advertisement is one which someone has paid for to advertise a product or service.(P2L10-11) 2.Even if

an ad doesn't lie, it doesn't mean it is altogether innocent.(P2L15-16) 3.Not all ads play tricks on us though.(P2L27)

Teaching methods: revision,task-based activity

Teaching aids: blackboard, multimedia

Teaching procedures 1.

Greetings 2.

Ask ss to present appropriate forms of key words

determine, determination; persuade,persuasion

Designer, design; benefit, beneficial 3.

Ask ss to present key phrases 1.persuade sb. to do sth.

2. be meant to do sth. 3.be aware of sth.

4. feel pleased with sth. 5.make a connection with

6. fall for 7.play tricks on

8. lead better lives 9.deal with

10.follow one's advice 11. when it comes to

12.be a slave to

13.have sth. in mind

14.figure out 15.in advance

16.appeal to

17.be concerned with

18. get sth. Across 4.

Ask ss to present key sentences

1.Even if

an ad doesn't lie, it doesn't mean it is altogether innocent.(P2L15-16) 2.Not all ads play tricks on us though.(P2L27) 3.When it comes to advertisements, we must all use our intelligence and not be a slave to them.(P2L41-42) 4.There are a lot of different ways to get your message across when you are putting together an ad campaign.(P18L26-27)

5.

Ask ss to do exercise and check answers

(1) 语法填空

Nowadays, we can find advertisements almost wherever we go. We are so used to them 1.______

we often do not even realize how many we see and hear in 2.___ day. An ad uses words and pictures 3.__________ (persuade) people to buy a product or service, or to believe 4.____ an idea. There are two main types of advertisements —

commercial advertisements 5._____ public service advertisements (PSAs). A commercial advertisement is one 6.____someone has paid for to advertise a

product or service. PSAs are often run for free, and 7.__________

(mean) to educate people about health, 8._________(safe), or any other problem that affects public welfare. When 9.____comes to advertisements, we must all use our 10.__________ (intelligent) and not be a slave to them. （2）改错

1. Use your head,

you'll find a way to solve the problem.

2. When you are nervous, you'd better to take a deep breath.

3. Our classroom is as bigger as yours.

4. It's raining so hardly, or we would go for a picnic. 5. Rose is their two daughter.

6.

Homework

Remember key words,phrases and sentences