Grammar and usage(1): Direct speech and reported speechppt配套的教学设计方案

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2015-2016学年第二学期高一英语导学案

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M4U1 Project---Developing an ad campaign

【Learning aims】

1. 阅读一篇关于如何开展活动的说明文及一篇关于拒绝吸烟的广告活动的文章。

2. 学习语篇中出现的新词汇，熟练运用重点单词、词块和句子，

建立介绍如何开展活动及关于活动的语料库。

3. 学习分组讨论并开展主题活动，并鼓励学生积极参与。

Passage 1 How do you build an ad campaign? Step 1 Brainstorming Nowadays, people all over the world use ads to promote（提升）

public welfare. Have you ever thought of starting an ad campaign about social concerns? How do you build an ad campaign?

Step 2 Fast reading

Para 1------ _______________ of an ad campaign. Para 2------________________ of an ad campaign. Para 3------________________ to be sent to the audience in an ad campaign. Para 4------________________ to reach the audience. Step 3 Careful reading

1. What must you keep in mind when you start a successful ad campaign?

2. How do you decide your audience?

3. What is important when you are planning an ad campaign?

4. How do you reach your audience?

Passage 2 Anti-smoking ad campaign 1. _________: killing millions of people

costing countries much money

________________________ 2. Target audience: High-school teenagers. 3. Goal/aim: ______________ young people from smoking. 4. ________ to be sent: _________________ of smoking

__________________of not smoking 5. ________ to reach the audience: Putting ___________ around the school

Providing information about smoking on our _________

Publishing an article in the school magazine

___________an essay competition 第

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Language points Word study employ

L6

v.

syn.

media

L6 n.

单数

determine

L10 v.

n./adj.

analysis

L11 n.

v. personally

L24 adv.

adj. approach

L27 n.

syn. poisonous

L2

adj.

n. aim

L7

n.

syn. discourage

L8

v.

opp. convince

L16

v.

syn. shock

L27

n./adj

Useful expression Passage 1 1. a clear aim

L3 2. have…

in mind

L3

3. figure out

L4 4. target audience

L10 5. in advance

L11 6. appeal to

L18 7. react in a certain way

L18 8. be concerned with\care about

L22 9. get the message across

L26 10. depend on

L28

Word analysis 1.

determine v.

We haven’t determined when to leave. He determined to learn French. I’m determined to succeed. He determined that he would travel to New York this summer holiday. He fought against the cancer with courage and determination.

determine +疑问词+to do

determine to do

be determined to do determine+宾语从句

2.

appeal to

The design has to appeal to people of all ages. The idea of working abroad never appeals to me.

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My little brother had to appeal to me for help. Police have appealed to witness

to come forward. appeal to sb

迎合某人/对某人有吸引力

appeal to sb. for sth. /appeal to sb. (not)to do

恳求/呼吁某人做某事

Sentence translation 1.

Unlike a single advertisement, an ad campaign is a planned program of advertisements using various kinds of ads to reach a certain audience.

L1 2.

It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.

L4 3.

After you have decided who your audience is, it is time to decide what you want the audience to know or think about. L16 4.

It is important to always try to appeal to the audience in order to get them to react in a certain way.

L17 Passage 2 Useful expressions 1. cause great damage to

L3 2. discourage sb from doing sth

L8

3. the bad physical effects of

smoking

L10 4. urge sb to do

L17 5.be fully aware of…L25 6. shock sb. into sth./doing sth. L27 7. die all too soon from/of

L28 Word analysis 1.

Urge

v. 敦促,催促,力劝,大力主张,竭力主张

n. 强烈的欲望，冲动

urge sb to do/ urge that

主张/敦促某人做某事

she urged him to stay.

The report urged that all children should be taught to swim. I had a sudden urge to hit him.

有些人想放弃，但队长督促他们继续前进。

Choose the proper one to fill in the blanks put together;

be concerned with;

get ... across;

have ... in mind ; depend on;

urge…to;

the way .

1. I don’t know how to _________ your message ____________.

2. I don’t like ___________ you treat your mother.

3. This house is exactly what we _____________.

4. The workers are ____________________a model plane.

5. I _________________you to hand in your composition by next Monday.

6. The only thing the greedy man seems to _______________________________is money.

7. I _______you ______ look at it if you're interested.

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Sentence translation 1. If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too.

L16 2. Many people think that smoking is cool or enjoyable, but they are not fully aware of the damage that it does to their health.

L24 3. We want to shock people into realizing that many smokers die all too soon from illnesses and diseases related to smoking.

L26

Homework 1.

Finish D1 & D2 on page 93 2.

Try to remember all the words and phrases in these two passages and know how to use them.

Vocabulary expansion biz 商业

= business sponsor

赞助商

mall

购物中心

supermarket

超市

convenient store 便利店

retailer

零售商，经销商

spokesman

代言人/发言人

SP 促销

=Sales promotion sample

赠品

discount

折扣

price-off

折价

课后反思:

free

免费

coupon

优惠券

consumer

消费者

customer

顾客

expense

花费

cost

成本

fee

费用

budget

经费预算

profit

利润，收益

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