Reading(1)：Advertisements名师教学设计2

东海县石榴高级中学高一英语学案

主备人：孔欢欢

审核人：王文硕

课题：Module 4 Unit1

Reading 1 Learning aims:

By the end of this class, the students will be able 1. to have a general idea of advertisements.

2. to know how to read expository wrting 3. to have a debate on whether advertisements play a positive or negative role in our daily lives. Learning procedures: Step 1 Lead-in

Enjoy a short vedio and answer some questions. Step 2 Reading comprehension

Task 1 Answer the following questons. 1. What is an advertisement? _____________________________________________________________________ 2. Where can we find ads? ____________________________________________________________________

3. There are two main types of ads, what are they? ____________________________________________________________________ Task 2 Fill in the blanks.

Commercial ads Public service ads A commercial ad is one which someone PSAs are often run ___________, and are has _____________ to __________ a meant

to educate people about health, product or service. safety, or any other_________ that affects ________________.

Step 3 Reading strategy: reading expository writing Expository writing is meant to introduce you to basic information on a topic.The fomat of it: introduction of the subject, supporting details and conclusion. Eg: Does an advertisement tell people the complete truth? Even if an ad does not lie, it does not mean it is altogether innocent. (

) Two examples

(

) We must not fall for this kind of trick! (

) Step 4 The tructure of the whole passage Subject/object: advertisements

Supporting details:1. ____________________________________________________ 2. ____________________________________________________ 3. ____________________________________________________ Conclusion: ___________________________________________________________ Step 5 Competition

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东海县石榴高级中学高一英语学案

主备人：孔欢欢

审核人：王文硕

Task1: T or F 1. Advertisements are always meant to promote a product or service. (

) 2. An ad warning people against smoking is an example of a PSA. (

) Task 2: When did China begin a nationwide public service advertising campaign? ____________________________________________________________________ Task 3: Translate the sentences: 1. Start Ahead.(飘柔) ___________________________________________________ 2. Impossible made possible.（佳能打印机）_______________________________ Task 4: Which of the following is a comercial ad? (

) A.

Yes to life, no to drugs! B.

Bright teeth fight bad breath! C.

Project Hope --- educating every child! D.

Knowledge changes life. Task 5: Read the last paragraph. Task 6:

What attitude should we take to advertisements presented in front of you? (

) A.

We would rather believe what they advertise is true. B.

We can be a slave to them if we use our intelligence. C.

Be smart about the potential traps existing behind them. D. We can persuade our relatives and friends to buy their products. Step 6 Consolidation: Fill in the blanks according to the text Title:1. __________ 2.__________ Using 3.______________________ to persuade people to buy a product or service, or to believe in an idea. 4.__________ Commercial advertisements 5.______________advertisements 6.__________ To advertise a product or To teach us and help us service 7._____________________. Features Not telling people the Not tricking people. complete 8._______ being Being run 9. ____________. paid for. Conclusion We must be intelligent and not be a 10.________ to ads. Step 7 Debate Have a debate on whether advertisements play a positive or negative role in our daily lives. Useful words and expressions: 1. I am strongly in favor of……/ I support the idea that …

2. For one thing…, for another…

3. The reason why… is that…

4. In my view/opinion; / As far as I am concerned, I …

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