Reading(1)：Advertisements课堂实录【1】

Module 4 Unit 1 Advertising Reading

Teaching aims: Knowledge Target 1. To get a general idea of the whole text.

2. To be familiar with the detailed information about the text. Ability Goal 1. To train gist-reading skill and learn the main point of each paragraph of the text. 2. To master the reading strategy for expository writing. Emotion Objective Raise Ss’ culture awareness by discussing why advertisements exist. Important and Difficult Points: How to make Ss understand the reading skill of expository writing as well as apply them into reading. Teaching procedures: Step 1 Lead-in 1. Do you like advertisements? 2. Do you think there are too many of them and that they are everywhere? 3. Do you think advertisements play an important part in our lives? Why or why not? 4. Why do companies and organizations advertise? What kind of things 1

can be advertised? 5. Can you give some examples of these types of advertisements? Step 2 Fast-reading Ask students to listen to the recording of the reading text and skim the text to get the general idea.

Read the article quickly and answer. 1. What do ads try to persuade people to do?

To buy a product or service, or to believe in an idea. (L6-7) 2. What does PSA stand for?

Public service advertisements. (L9) 3. What do PSAs aim to do?

They aim to teach us and help us lead better lives. (L29) Step 3 Detailed-reading The true or false statements are designed to check students’

further understanding of the whole text. 1. Most people are not aware of how many ads are around them.

T 2. Advertisements are always meant to promote a product or service.

F 3. PSAs are only found in newspapers and on TV.

F 4. PSAs and commercial ads use some of the same methods.

T 5. Commercial ads can often give us valuable information about how to live our lives.

F 6. An ad warning people against smoking is an example of PSA.

T 2

Step 4 Further Reading 1. Where are advertisements usually found?

2. What is the major distinction between commercial advertisement and PSAs? 3. Why are some of the advertisements clever according to the article?

4. When did China begin a nationwide public service advertising campaign? 5. Why should we follow the advice in PSAs? Step 5 About the reading strategy

Draw the students’

attention to the reading strategy about expository writing. What is expository writing meant to do?

It is meant to introduce you to basic information on a topic. What is its basic format?

Introduction of the subject, examples and facts that develop or support the details, conclusion. Step 6 Discussion 1. Do you think young people are easily persuaded by ads? Why or why not? 2. What is the best PSA you have ever seen? Why do you think it is so good?

3. Does advertising play a positive or negative role in our daily life? List 3

your reasons and find supporting examples for your opinion.

Step 7 Homework 1.

Do Parts A1 and A2 on Page 90 of the Workbook. 2.

Do Part A on Page 94 and Part B on Page 95 of the Workbook.

4