Task(2): Writing an advertisement: Skills building 3优秀公开课教案

Teaching design Modular 4 Unit2 Task Writing an advertisement

Teaching goal: The teaching goal is designed according to the core competences of English. 1.The core competences: Knowledge ability:

By the end of the class, students will learn the contents, structure and useful expressions of writing an advertisement for chocolate. Thinking ability: By the end of the class, students will activate their memory about chocolate-related words. They will have creative thinking and open mind. Learning ability: By the end of the class, students will learn what makes a good advertisement and how to write a good ad. They learn to do brainstorming to get more ideas and make conclusions based on given information and personal experience. They learn to work with others.

Cultural awareness: By the end of the class, they will have a better understanding of chocolate and work process of how an ad comes into being. They know how to appreciate the brief slogan written in English. 2. Important points in teaching:

1.

help students understand what makes a good ad; 2. help students the content of a good ad; 3. help students master the useful words and expressions for writing an ad; 3. Difficult points in teaching:

guide students to write an ad with limited time. 4.Teaching methods: 1. create a working situation to assign students a task ; 2. introduce cooperative teaching and learning; 3. brainstorm before presenting the answer; 5. Teaching aid: computer, powerpoint, audio material, projector, handout, blackboard 6.Teaching procedure：

Step 1: Lead in 1. Role Play: create a working situation, ask students to works as employees to write a new ad for the company’s product –

ChocoLoco Bar; 2. Show pictures of various successful ads to help students understand what makes a good ad;

3. Brainstorm: what makes a good ad?

Step 2: Listening exercise

1.

do a listening exercise to get exper’s advice on how to make a good

ad; 2.

check and summarize the four elements of a good ad: pictures, slogan, introduction and different sentence types. Step 3: Sample analysis Ask students to analyze the sample on Page 17 in terms of four elements: slogan, picture, introduction and sentence types and circle useful words and expressions.

Step 4: More useful words and expressions input Ask students to have a group discussion first to know their current vocabulary for writing an ad for chocolate. Step 5: More slogans of other chocolate’ brands for reference Step 6: Group Work Write an advertisement for our company’s ChocoLoco Bar. A powerful slogan and a clear introduction (including taste/ingredients, unique features ,benefits , price/ discounts ,comments and where to buy ) are needed. You should use at least three sentence types(positive and negative statements, questions, commands and exclamation) . It is better with a picture.

Step7: Presentation Choose several group representatives to show their ad. Invite students to make comments on these ads based on four aspects; Step 8: Homework

Improve your advertisement. 7.Blackboard design：

A good ad: 1.

picture 2.

slogan 3.

introduction: benefits

taste

ingredient

unique features

price

comments 4.

sentence types positive statement negative statement commands questions exclamation Benefits: Beneficial to body and mind; Energy; happy mood

Taste: Tasty,yummy, delicious, sweet

Ingredient Cocoa beans, milk, freshest, top quality Price Bargain, bonus, 10% off, at a discount of comments fantastic, amazing, wonderful, unbelievable