Reading(1)：Advertisementsppt配套的教案及板书设计

Module 4 Unit 1 Reading Advertisements阅读教学设计和反思

张家界市桑植一中

王华

邮编427100

电话13574437965 一．教学目标

1. To have a good understanding of advertisements. 2. To learn how to read expository writing. 3. To hold a rational attitude towards advertisements. 4. To improve students’ reading comprehension skill by fully participating in all activities. 二．教学重, 难点

1.How to improve their reading ability through teaching activities. 2.How to let them gain some insight into advertisements and help them deal with advertisements in their daily life. 四．教学方法

Pair work, careful reading, group discussion, cooperative work 五．教学过程: Step One: Lead-in Task 1 : A Slogan Guessing Game show the Slogans to students and get them to guess Task 2 : Pair Discussions

Have students discuss in pairs about the elements of a good advertisement (设计说明：设计7张图片导入和小组讨论唤起了学生对广告的兴趣。

)

Step Two: Careful Checking List all the examples of advertisement in the passage and divide them into 2 parts. Commercial Ads 1. Bright-teeth fight bad breath. PSAs 1. Yes to life, no to drugs. 2. You are proud of your cooking, so 2. Knowledge changes life.

shouldn’t you buy the very freshest 3.Project Hope—educating every food.

child 4. When you smoke cigarettes, you are slowly killing yourself.

(设计说明：帮助学生大体感受一下什么是公益广告和商业广告。)

Step 3: Comparative Reading Try to find the similarities and differences between commercial advertisements and public service advertisements.

Similarities Commercial ads ＆

PSAs Places found Means used

Differences

Commercial ads PSAs Aim/Purpose To ______ a ______ or To ______ people about ______, safety service of any other ______ which affects ______ ______. Reliance They don’t tell you the They are ______ and we can ______ a lot ______ truth. by __________________ Expense

（设计说明：帮助学生更进一步深层次地理解公益广告和商业广告的区别.)

Step 4. Further Reading Task 1: Fill in the blanks

Ads are an 1._________ part of our lives.

What is an ad? ·Include 2. ____________ads and PSAs.

·Use 3.__________ pictures and clever language.

·Encourage us to buy a product or service or believe in an idea. Does an ad tell people the complete truth?

What is a PSA? ·Be aware of the skilful methods. ·Try not to 4. _____ for the trick.

·Mean to teach us. ·Help us 5.______ better lives. We must use our 6.__________ and not be a slave to ads.

Task 2: Analyze the structure of the passage according to the above table.

（设计说明：让学生正确的认识并利用好生活中的广告）

Step 5: Careful Reading Read the article carefully and finish exercises C1&C2 on Page 4 Suggested Answers:

C1:

1. T

2. F

3. F

4. T

5. F

6. T C2:1. They are usually found in newspapers and magazine, on the Internet, radio

and television. 2. A commercial advertisement is one which someone has paid for to advertise a product or service, while a public service advertisement is often run for free, and is meant to educate people about health, safety, or any other problem that affects public welfare.. 3 Because even if an ad does not lie, it does not mean it is altogether innocent. 4. China began the campaign in 1996. 5. Because PSAs are meant to benefit the public, and by following the advice in PSAs, we can often learn a lot. （设计说明：使学生更好地熟悉课文的内容，提高阅读技能。）

Step 6. Critical Thinking

Task: Group Discussion Does advertising play a positive or negative role in our daily life? Why? (Give students some useful sentence patterns to help them to discuss.) Positive

Negative

Spread information

& knowledge Increase the cost of products We have a wider choice of goods due to Waste a great deal of time and money ads

Keep us informed of new goods in time Untrue ads cheat consumers Stimulate consumption We feel annoyed to be interrupted when （刺激消费）

we are watching TV Make life colorful and interesting…

Unhealthy ads pollute culture…

（设计说明：主要是帮助学生对这两种广告对人们生活的利弊影响有进一步的认识，树立正确的价值观。）

Step7. Homework 1. Do Parts A1 and A2 on Page 90 of the Workbook. 2. Preview language points in Reading （设计说明：课外作业是课堂教学的深化。学生基于讨论而进行的写作不但使他们能进一步理解文章的内容，还能帮助他们熟悉目标语言，巩固所学知识。）

六. 教学反思

这堂课就像一面镜子，照亮了我在课堂教学上的“亮点”和“缺点”。

“亮点”之处: 1.教态自然，对学生和蔼可亲。即使学生没有像预期那样给出答案时，自己并没有表现出不耐烦或生气的态度，而是采取诱导或礼貌的方式回应学生。

2. 课堂真实自然，没有作秀的成分。在课堂上有语言自然生成的真实语境，如：在further-reading环节中要求学生填写两种广告区别的表格时，当学生填出 unbelievable后，学生接着自然地说出believable，此时我说了You are very clever this time.让学生感受到学语言的真实性。

3. 整堂课关注了学生语言思维形成发展的过程，从最初的Lead-in引入话题，到阅读中各种任务的设计都体现出层层递进的语言上的逻辑发展。

“缺点”之处:

1. 课堂教学用语单一化和碎片化，显得不太规范。如：I want to listen to your answers. The word expository writing means what?

2. 课堂准备不太充分，第18张课件的图片动画没出现，影响了后面的教学。

3. 在学生完成各种任务的学习活动中，学生的自主学习处于浅层阶段，没有给足学生时间让学生与文章及作者进行深层对话。

通过这堂课让自己得到了一次锻炼，对自己的教学有了新的认识和追求。在课堂教学上本人应该加强以下几个方面：提高自己的口语，规范课堂用语。