Reading(1)：Advertisements教案（名师）

教学设计

教

材：高中英语(模块四)高一下学期

文档内容：教学设计—教案

单

元：Unit1 Advertisements 板

块：Reading 作

者：张文娟

Thoughts on the design:

Teaching Aims:



To learn more about advertisements 

To learn how to read a expository writing



To read the passage Advertisements and complete related answers 

To improve their reading comprehension skill by fully participating in all activities Teaching Key Points & Teaching Difficulties: 

How to improve their reading ability through teaching activities 

How to let them gain some insight into advertisements and help them deal with advertisements in their daily life 

The usages of some key words

Teaching Procedure: Step One: Leading-in

T: Greet the students as usual: In the last lesson we discussed four advertisements and talked about their effects on us. Today we will go on to learn more about ads by reading a passage called Advertisements. First, let’s do a practice. There are some ads, I want you to guess what they intend to tell us. Then show them some ads, give them some minutes to think, and ask some students to express their ideas. After that, show them the correct answers. Step Two: Reading Comprehension I. First reading.

T: Very Good! All of you have done a good job. Now let’s read the article to

know more about ads. First of all, please open your book to page 2. Go through the questions in part A first and then read the text silently to find the answers to the three questions: 1)

What do ads try to persuade people to do?

2)

What does PSA stand for? 3)

What do PSAs aim to do?

(Remind students to use skimming and scanning skills to focus on and identify the information needed to answer these questions. Let them pay attention to the three subtitles in the passage which can help them find the information they want. )

Ss: … (Encourage them to give their answers in their own words.)

Suggested Answers: 1)

To buy a product service or service, or to believe in an idea. 2)

Public service advertisements 3)

They aim to teach us and help us lead better lives. II. Careful reading. T: Wonderful! Since we read the article once, I think you can a general idea of the passage. But if you want to get a better understanding of the article, you should read an article several times. So please look at Part C1 on page 4. Do the true and false exercise.

Part C1: 

Most people are not aware of how many ads are around them. 

Advertisements are always meant to promote a product or service. 

PSAs are only found in newspapers and on TV. 

PSAs and commercial ads use some of the same methods. 

Commercial ads often give us valuable information about how to live our lives. 

An ad warning people against smoking is an example of a PSA. Ss: … (Ask them finished it individually)

Suggested Answers:

1. T

2. F

3. F

4. T

5. F

6. T T: Great! Now I think most of you have got a better understanding of the article. Next let’s go on to do the exercise in Part C2. Please go over the article again and answer the following questions.

Part C2: 

Where are advertisements usually found? 

What is the major distinction between commercial advertisements and PSAs? 

Why are some of the advertisements clever according to the article? 

When did China begin a nationwide public service advertising campaign? 

Why should we follow the advice in PSAs?

Step Three: Reading Strategy

T:

Now you have read the article twice. I think most of you have no difficulty in understanding it. Yet different types of passages require different reading strategy. The article we have learnt is an expository writing. Then: Do you know how to read an expository article?

Ss: No.

T:

Ok. Please read the reading strategy on page 3 and try to fill in the following chart, you should pay attention two points: it is meant to introduce you to basic information on a topic; it usually follows the basic format:

introduction of the subject, examples and facts that develop or support the idea, conclusion. After finishing, check the answers.

T: Good! If you read expository writing in future, remember to use what you have learnt today. It will help you get a good understanding of the passage and improve your reading ability. That’s all for the reading. If you have any problem, please point it out and ask me for help.

Step Three: Activity

T: Well done! Now, we will have a debate about advantages or disadvantages of ads.

Divide them into two groups, give them several minutes to discuss, then let them show their opinions. Step Four: Homework

1.Write a composition about the advantages and disadvantages of ads. .2.Preview for next class.