Reading(1)：Advertisements优质课一等奖教案

株洲市第十八中学

Unit1 Advertisement

(reading)

高一年级

Advertisements (Teaching plan) Teaching objectives:

By the end of the period, the students will be able to 1.

understand the passage about advertisements; 2.

master the reading strategy of expository writing; 3.

develop a correct attitude towards advertisements.

Important& difficult points: 1.

understand the structure of the passage and finish a mind map about it. 2.

develop the ability to think critically.

Teaching procedures Step1 Lead-in Greet the students as usual and talk about some advertisements with students to lead in the topic.

Step 2 Fast reading Have the students read the passage quickly and answer the following questions:

What do ads try to persuade people to do?

What does PSA stand for? What do PSAs aim to do? Check the answers together and ask students to read them loudly.

Step3 Careful reading Let the students read the passage carefully and finish the mind map. They can finish it by themselves at first, then discuss with their partners. Then ask two students to write their answers on the blackboard. Check the answers together.

Step 4 Debate Divide the whole class into two groups and have a debate on whether advertising plays a positive or negative role in our daily lives. Step 5 Homework 1.Read the passage after class and underline the difficult points. 2.Write a composition about the advertisements’ advantages and disadvantages.

Reading makes a full man, conference a ready man and writing an exact man.--- Francis Bacon 读书使人充实，讨论使人机敏，写作使人严谨。——弗朗西斯.培根