Project(1): Developing an ad campaign教案教学设计导入设计

M4 U1 Anti-smoking ad campaign (reading)

学校

执教教师

保靖民族中学

年级

班级

张绣中

日期

高一（17）班

2018. 6 . 1 Teaching aims:

1) Help students to understand this passage.

2) Help students to improve their reading comprehensions.

3) Help students to get some bad effects about smoking. Emotional aim: To encourage students to do more exercise. Teaching important points:

1) To finish those reading task and understand this passage.

2) To get some bad effects about smoking and far way from smoking. Teaching difficult points:

1) To improve their reading comprehensions.

Teaching methods:

Task-based method，

Group work,

Teaching aids:

PPT

students’ book Teaching progress: Pre-reading Step One: Greeting & free talk (2 mins)

T: class begins.

S: stand up. T: Good morning, boys and girls.

S: Good morning, Miss Zhang. T: How is the weather today?

S: It’s cloudy. T: What day is today?

S: It is Friday. T: What’s the date today?

S: Children’s Day. T: Happy Children’s Day, sit down please.

S: Thank you. Step Two: review (1 min) T: Before the class, let’s review what we have learnt before. Please look at the PPT and answer the 2 questions.

Ss: Look at the PPT and then answer the two questions. Step Three:

lead in (2 mins) T: Show some pictures about smoking. Give them a question: can you guess what we are going to talk about in this class? Ss: We are going to talk about smoking. While- reading Step one:

Listen and judge (8 mins)

T or F

1. This is a commercial ad campaign.

(

) 2. Smoking cost a lot of money.

(

) 3. The main aim is to encourage young people to smoke.

(

)

4. Smoking is not cool and attractive. (

)

5. Many smokers die too soon from illnesses and diseases related to smoking.

(

) Step two:

Read and answer (8 mins) 1. Why have they chose anti-smoking as the subject?

2. Who is the target audience for this ad campaign? 3. What is the ad campaign aimed to do? 4. When is World No Tobacco Day?

5. What is the slogan for this campaign? Step three: Read paragraph 2 aloud and fill in the blanks. (5 mins) Our research shows that young people ______ their health and future. They will ________ them ______the bad physical _______ of smoking and how smoking _______those people around them. If we can _________ young people ________ start, they might then ______ their parents and other people _____________ smoking, too Step four:

Read paragraph 3 carefully and answer the questions. (5 mins) How many ways do they use to reach their target audience? What are they? They use 4 ways.

They are posters, website (Internet), magazine and essay competition.

Post-reading

（group work）

What do you think about smoking now? Share your opinions in your group and write them done on a paper. Some students stand up to share their opinions.

Sum-up those opinions：

Smoking costs a lot of money.

Smoking has bad physical effects to us and affects people around us. Smoking is not cool or attractive. Smoking makes people smell terrible, and gives them bad teeth, skin and fingernails. Many smoker die too soon from illnesses and diseases related to smoking.

Home work 1. Share the bad effects of smoking to your parents. 2. Read the article 3 times. 3. Preview these new words in unit2.

Blackboard design Anti-smoking ad campaign Group1

Group2

Group3 ☆☆

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