Reading(2)：Advertisements优秀教案范文

郑集中学城区校区“三五八教学模式”高一英语学案

M4 - U1 – Advertisements - Reading 2，

教学设计 殷金菊 江苏省郑集中学城区校区

单

元：Unit 1

Advertising 板

块：Reading

(Advertisements - Reading 2) Thoughts on the design:

在高中英语教学中,语言点课型的讲解一直是冷角,上公开课时也是很少老师选这个课型，而它在实际教学中又必不可少。这种课型着重于词汇用法的传授。一直以来传统的模式老师讲的满堂开花，学生听的昏天暗地。传统教法是老师讲词的用法，搭配，举例句的填鸭式教学。一节课主要时间受教师控制，学生仅是忙于做笔记的被动参与。长期下来，很多学生要么一知半解或是只是会做题不会说的哑巴英语，或者所学的语言点仅是用来应对单选题，而不会在写作中进行运用。在这节课的设计中，我主要坚持以下几个设计原则：1.给学生一个高效的课堂，精心梳理导学案，把重要的语言点列出来。不什么都讲，增加学生负担。在这些重要的语言点中，我又把它们分类，对于以后需要在写作中运用的，我会让学生在课堂进行大量的口头例句操练，加强口头表达能力以及词在句中的运用。这些例句均来自学生的日常生活，这样就能激发他们的兴趣。2.为了激发学生的积极性，课堂上我把学生分成若干小组，对各个小组的回答问题情况通过个人积分和小组活动积分，增加学生竞争意识，团队意识。3.充分体现以学生为主体，教师少讲，并恰当的引导。让学生们在小组活动中，通过思考、分析，自己归纳出来重点单词和句型的用法。4.巧妙借用话题相关的视频，在宽松、愉悦的课堂氛围里，不知不觉掌握相关语言点，让学生对所学知识产生长时记忆。

Teaching aims:

1.Make students have a good command of the usages of “wherever

;be used to; advertise; persuade; when it comes to sth/doing sth”

2. Make students know the meaning of some phrases such as , be meant to do; be aware of; fall for; play tricks on;

3. Students can make up sentences with the newly learned words and phrases.

Teaching difficult points: 1.How to guide students to master the usages of “wherever ;be used to; advertise; persuade; when it comes to sth/doing sth”

2. How to guide students to make up sentences with the newly learned words and phrases. Teaching important points: 1.Make students know the meaning of some phrases

2.Practise students' oral English

- 1 -

If I rest, I rust. 如果我休息，我就会生锈。

郑集中学城区校区“三五八教学模式”高一英语学案

Teaching approaches: 1. Task-based learning approach

2. Communicative approach 3. Discussion with group members Teaching procedures: Step1.

Checking the preview1: Summary of the text Advertisements, which often use words and pictures to p___________ people to buy a product. There are two main t______ of advertisements. One is called c_________ advertisements, which are meant to p ______ a product or s ____ .But they don’t tell the c _____ truth. So we must be a_____ of the skillful methods used in ads. Even if an ad doesn’t lie, it does not mean it is altogether i_________. Another one is called PSAs, which are m________ to educate people about health, s______, or any other problem that affects public w________. They also use a________ pictures and clever language. China began a nationwide public service advertising c________ in 1996. All the PSAs are meant to b_______ the public. Checking the preview2: 1. be used to sth./ doing…

2. advertise a product

3. do research on sth

4. have some important information to share with you

5. be the common place to find them.

6. tell the complete truth 7. persuade sb to do / into doing

8. believe in an idea

9. pay (sb.) for sth. / doing…

10.make a mental connection with…

11. be meant to do

12. be aware of the skillful methods used in ads 13. even if/though

14. be altogether innocent 15. feel pleased with the nice comment

16. fall for this kind of trick

17. play tricks on sb.

18. aim to do …

19. be proud of...=take pride in

20. deal with widespread social concerns 21. kill

oneself

22.benefit the public

23. when it comes to sth./sb.

24.be a slave to advertisements Step2-4 Discussion,presentation, comments and promotion

1. We can find advertisements wherever we go (_____ _________ ______ we go).

1) Wherever you go, I’m right here waiting for you. 2) Wherever you are, I can find you.

3)You can go wherever you want. Your sentences: _______________________________________________________ __________________________________________________________________________________________________________________________________________ 2. We are so used to them that we often do not even realize how many we see and hear in a day (L2-3) (1)Our English teacher used to be Miss Wang, but now they are used to the teaching - 2 -

If I rest, I rust. 如果我休息，我就会生锈。

郑集中学城区校区“三五八教学模式”高一英语学案

method of Miss Yin. (2)Commercial advertisements are used to persuade people to buy goods. (3)Mr white used to live in china, so he is used to Chinese food.

Conclusion:

be used to do 被用来做..

be used to (doing) sth 习惯做…

used to do 过去/曾经做…

Practice: (1) I _________________(习惯了）________ (……)since I came to this school.

(2)(主语）________________(不习惯)_________________(……)

3.A commercial advertisement is one which someone has paid for to advertise a product or service.

(advertiser)

Work out the meaning

(1)Did you advertise for a manager on the radio. (2)We often advertise our products on TV (3)Many advertisements are shown on TV everyday. (4)The advertiser of the magazine is having a meeting. (5)He has been working in advertising for 20 years.

advertise；

（1）vi

(for) 登广告招聘…

（2）vt. 为…做广告

Example：

(1).Our canteen is _____________(登广告招聘)__________(……)

(2).He decided to _____________(为他的狗狗做广告/ 为我们学校做广告/….)

4.An advertisement uses words and pictures to persuade people to…(L6)

Examples:

(1).I can persuade my head teacher.

(2).I persuaded him of its truth.

(3).They persuaded her to go with them.

(4).We persuaded him into taking the job.

(5).I persuaded my father out of smoking.

(6).She persuaded me that the dress was not worth buying.

Conclusion:

persuade sb. /pron. 说服某人

persuade sb. of sth. 使某人相信某事

persuade sb. to do sth. = persuade sb. into doing sth.

说服某人做某事

persuade sb. out of doing sth.

Persuade sb not to do

说服某人不要做某事

persuade sb. that-clause使某人相信

其他词性：

persuasive adj.

有说服力的

persuasion n.

说服

●Make up a dialogue with your partner using

persuade, persuasion, and persuasive. - 3 -

If I rest, I rust. 如果我休息，我就会生锈。

郑集中学城区校区“三五八教学模式”高一英语学案

5.PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare.

(1)The red light __________(意在/旨在）

tell us _____________________

(2)The book________(旨在）tell us to______________________________.

(3)__________(书/漫画/新闻…) is meant to __________________________

6.be aware of sth be aware that …意识到…/知道…

I am not aware of my danger.

Are you aware of the time?

He was not aware of his homework until the monitor asked him to hand in.

I am not aware that I was in danger.

Conclusion:__________________________________________________________

7.fall for上…的当，对…信以为真

(1)You are lying, and I’ll not fall for it.

(2)On April Day, he told me that I was called on the phone, when I answered the phone, nobody spoke, I fell for his words.

(3)Your sentences …..

_____________________________________________________________________ 8.It doesn’t mean it is altogether innocent(L16)

She has such an innocent face that I found it difficult to believe anything bad of her What I said is innocent. I didn’t mean to hurt her feeling.

9.Not all ads plays tricks on us. (1)Do you often play tricks on others?

(2)Today, people all over the world play tricks on each other on April Fools' Day. (3)Tom: Yeah, but it's my birthday, and my roommates like to play tricks on birthdays.

(4)The teacher asked us not to play tricks on each other any more. Step 5.Feedback

Task 1. ●Can you make up a story using the language points we just learnt.(4-5 is ok) wherever;

be used to;

advertise;

persuade sb to do ;

be meant to do;

be aware of; innocent;

fall for;

play tricks on;

when it comes to

____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ __________________________________________________________________________________________________________________________________________ _____________________________________________________________________ 设计目的：在学生小组活动组内展示，以及在全班展示后，让学生大声朗读了我自编的小短文，目的让学生感知词的篇章语境，加强学生对词汇在语篇中的运动，为写作储备能力。

- 4 -

If I rest, I rust. 如果我休息，我就会生锈。

郑集中学城区校区“三五八教学模式”高一英语学案

教学反思

1. 这一年以这种模式下来，最大的收获是上语言点课我觉得轻松很多，不像以前讲的口干舌燥特辛苦。课堂主要由学生，说，练，学生对语言点的识记理解明显更熟更持久些。我的困难在于，像这种模式的教学，必须给学生一份高质量语言点导学案，学案的量不能太大，目的要让学生掌握，太大会增加学生负担，而又不能漏掉重点词，例句要典型，这其实很耗时。

2. 在教学形式上，能认真地把我市提出的“学讲计划”的五个环节贯穿在自己的教学中。在我的帮助下，学生通过感知，体验，小组合作等方式最大限度地把语言能力的培养落实到教学过程的每一个环节。

- 5 -

If I rest, I rust. 如果我休息，我就会生锈。