Project(2): Developing an ad campaign教案（名师）

Module 4 Unit 1 Reading and Writing

Anti-smoking ad campaign

By Yin Haijun

No. 1 Middle School of Anxiang

Knowledge & skills



To have a good understanding of the reading passage. 

To learn about some basic information about anti-smoking ad campaign . 

To improve students’ reading comprehension skills. Process & methods 

Listening, reading, practicing, writing and pair work. Emotions, attitudes & values 

To form a proper attitude towards smoking and serve people’s life. Teaching Key Points & Difficult points: 

The usages of some key phrases. 

How to improve students’ reading ability through teaching activities. 

How to improve students’ writing ability through teaching activities. Teaching Procedures: Step I：Lead-in Greet the class as usual and show students a short video. Step II：Reading 1)

Listen and match the main idea with each paragraph. Para.1

a. The slogan and logo Para.2

b. The different approaches used to get their message across Para.3

c. The target audience and their aim Para.4

d. The reason for choosing anti-smoking as the subject of

their ad campaign

2)

Read the passage and finish the exercises on the paper. 1.

What is the subject of this ad campaign?

Anti-smoking. 2.

Who is the target audience for this ad campaign?

High-school teenagers. 3.

What is the ad campaign aimed to do?

To discourage young people from smoking.

4.

What is the slogan for this campaign?

Smoking kills!

Step III：Useful phrases & practice 1)

Useful phrases 1.对...造成损害（L3-4）

cause damage to sth. 2.劝阻某人不做某事（L8）

discourage sb from doing sth. 3.关注，担心 （L13）

be concerned about 4.说服某人做某事（L16）

convince sb to do sth 5.敦促某人做某事（L17）

urge sb to do sth 6.戒烟（L17）

give up smoking 7.为...提供（L19-20）

provide sb with sth 8.充分认识到（L25）

be fully aware of 9.警醒某人做某事（L27)

shock sb into doing sth

10.太快

（L28）

all too soon

2)

Practice The global warming has become a serious problem. People (1) are concerned about（关心）it due to a growing number of cars on roads. The more use of cars，the worse quality of air，which (2) causes damage to（造成损害）the welfare of people. Fortunately，the government has taken measures to (3) discourage people from driving out（规劝人们不要开车出行）.And many public service ads on TV (4) urge people to take buses（督促人们乘公共汽车）. All these measures are aimed to (5) shock people into realizing（警醒人们意识到）

that too many cars on roads are not good for the environment and that we should (6) be fully aware of（清醒地认识到）the bad influence cars have on our health.

Step IV：Discussion & writing 1)

Discussion

Work in pairs and discuss the damage of smoking after you read this ad campaign? The damage of smoking : 1.

Smoking can result in lung cancer and heart disease. 2.

Smoking costs countries a lot of money. 3.

Smoking causes great damage to the welfare of the people. 4.

Smoking makes people smell terrible. 5.

Smoking gives people bad teeth, skin and fingernails. 2)

Writing

Suppose your father is a smoker, what can you do to discourage him from smoking? What aspects should be written in the article?

Para 1. the damage of smoking

have strong will on giving up smoking Para 2. ways of giving up smoking

use sweets instead of a cigarette

give some awards

Para 3.

your hope

Dear father, _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ I hope you can give up smoking successfully.

Your love,

Amy

Step V：Summary and homework