Reading(1)：Advertisements教学目标

和桥高级中学高一英语讲学稿

(Module 4) Unit 1

Advertising

Reading: Advertisements

编写：汪慧

Teaching objectives: 1. To get a general idea of the whole text;

2. To train gist-reading skill and learn the main point of each paragraph of the text; 3. To be familiar with the detailed information about the text. Important and difficult points: 1. How to make the students understand the passage better. 2. How to help the students develop their creative, comprehensive and consolidating abilities. Teaching methods: 1. Reading by themselves and discuss the text. 2. Task-based in-class activities.

Teaching Procedures Step1: Prediction

When it comes to advertisements, what do you think the article might talk about?

advertisements

Step2: Fast reading 1. Read the article quickly and try to confirm whether your prediction is true. Tick (√)out the

subjects that are mentioned.

①what is an ad

②how to make ads

③ where can ads be found

④ the type of ads

⑤ the purpose of ads

⑥ the truth of ads

⑦ the advantages of ads

⑧ the disadvantages of ads

2. Answer the following questions: (1). Do you like advertisements?

Where can we find them? (2). Why do companies and organizations advertise?

Because advertisements are a good way to p________ products or service.

(3). How many types of advertisements do you know ? What are they? Step3: Detailed reading 1. Ask the students to read the article carefully and find the main idea of each paragraph.

Matching: match A to E with paragraph 1 to 5. 第

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和桥高级中学高一英语讲学稿

A. The advice of the writer: We must all use our intelligence and not be

Paragraph1

slave to them

Paragraph 2

B. Public service ads

Paragraph 3

C. Advertisements are an important part of our life.

Paragraph 4

D. The definition of ads & main types

Paragraph 5

E. Commercial ads 2. Analyze the text part by part. (1). Part1 (para.1)

I____________ of advertisements.

a. Question: Are most people not aware of how many ads are around them?

b. Which of the following is true according to this reading passage?

A. All people enjoy seeing and hearing all kinds of advertisements.

B. Many people think advertisements are the most important in their everyday life.

C. Many people are quite used to seeing and hearing various advertisements.

D. All advertisements give people very important information.

(2). Part2 (para.2~4) Some information about ads.

a. Question: What is an advertisement?

b. Two types of advertisements.

Commercial ads

How many examples are given to us?

What are they?

PSAs

Listening: Do the following T or F questions.

(1). PSAs use some of different methods from commercial ads.

(2). PSAs are only found in newspapers.

(3). Commercial ads can often give us valuable information about how to live our lives.

(4). An ad warning people against smoking is an example of a PSA. (5). PSAs are meant to sell us things. c. Pair work

Find out the similarities and the differences between commercial ads and PSAs.

Similarities

Differences

Places

Purposes

Cost

Methods

Reliance(可靠性)

The main difference between commercial advertisements and public service

advertisements is that ______.

A. public service advertisements cost only a little money while commercial ones cost a lot

B. public service advertisements deal with public issues but commercial ones don’t

C. commercial advertisements sometimes deal with serious social problems

D. public service advertisements tell the complete truth but commercial ones don’t

(3). Part3 (para.5) The a_________ of the writer 第

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和桥高级中学高一英语讲学稿

Step4: Consolidation Advertisements have become a part of our life. There are two main t_____ of advertisements. One is called c________ advertisements, which are m_______ to p_______ a product or s______.But they don’t tell people the c_______ truth. Another one is called PSAs, which are often placed for f____. They d____ with many s_______ problems, which often affect public w______.

Step: Discussion and activity Conduct a discussion about “The advantages and disadvantages of advertisements”

to reinforce students’ understanding of advertisements and develop their speaking skills. Advantages

Step5: Homework 1. Write a short passage about 100 words to give some advice on how to protect people from

untrue ads!

2. Retell the article about advertisements by yourselves.

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Disadvantages