Reading(1)：Advertisements教学设计实例

Module 4

Unit 1 Advertising

Reading

浏阳四中

姜更奇

Teaching aims and demands: 1. Help students know about different kinds of advertisements. 2. Enable students to know about the effects of them. 3, Train students’ reading ability Teaching procedures: Step 1 Lead-in and word revision Step 2 Fast reading Part A on page 2 1. What do advertisements try to persuade people to do?

2. What does PSAs stand for? 3. What do PSAs aim to do? Step 3 Careful reading

Finish the 5 multiple choice exercises on page 11(课课练）

Step 34Listening

Make a summary about the passage Ads are playing 1._________ important role in our lives. I did some research on advertisements and have some very important information 2._________ (share) with you.

Commercial ads persuade people to buy products or service, 3._________ to believe in an idea. Sometimes, this kind of advertisement doesn’t tell people the complete truth. There are laws to protect people from advertisements 4._________ (cheat) customers. However, we still must be aware of the 5._________ (skill) methods used in ads.

Not all ads play tricks on us 6._________. PSAs aim to teach us and help us lead 7._________ (good) lives than before. PSAs are often run for free. They deal with widespread social concerns. All of these ads 8._________ (mean) to benefit the public, and you can often learn a lot by 9._________ (follow) the advice they give.

With so many ads around, we should be smart and not be a slave 10._________ them.

Step 5 Debate

Group 1

Advertising has a positive effect on our lives.

Group 2

Advertising has a negative effect on our lives. The teacher gives ss friendly advice:

Finally, I wish to tell you like this: think about why you should do the things the advertisements suggests, or buy the product or service the advertisements promotes. We all want to be smart about what we believe, so be smart about advertisement. Step 6 Homework