Reading(1)：AdvertisementsPPT及专用教学设计内容

模块四第一单元Welcome to the unit and reading教学设计

课

题 Unit1

Welcome to the unit and reading 1.Improve the students’ ability

of speaking. 2.To make students aware of the role of Knowledge and Skills advertising in our daily life. 3. Improve the students’ reading ability 1.

Talking Process and Methods 2.

Practice 3.

Discussion 4. Reading

3D Objectives

We should try our best to help the people in trouble and educate people about health, Emotion and Values safety, or any other issue which affects public welfare. How to develop students’ speaking ability by

expressing Teaching Highlights their opinions in the discussion. Teaching Difficulties 1.

How to improve the students’ ability

of speaking 2.

How to improve the students’ reading ability through reading activities. Teaching aids 1. the blackboard 2. Multimedia

Teaching procedures:

Step1 Lead-in

[Explanation]

给学生展示一些广告图片，让学生猜是关于什么的图片，以便成功地导入主题。

Explanation]

Show some advertisements and ask：

What are they? Advertisements.

Step2

Welcome to the unit

Task1:

Observation 给学生分组展1.Observe the three pictures on the screen and answer these 示三幅商业广告和三幅公益广告，让学生观questions: 察每幅广告上What image(s) can you see on each advertisement?

的内容，猜猜是推销什么的广What can you read on each advertisement? 告，目的是什么。充分调动学What can you learn from each advertisement? 生的学习热情和兴趣，在欢快2. After the observation, ask the students to answer these questions: 的气氛中，提高了学生的说的1)What is the purpose of these advertisements 能力,同时掌握一些关于广告•

To sell products/ services. 的知识以及广•

To encourage people to buy products/services. 告在日常生活所起的作用，引2)What type of ads are they? 导学生自主运用和思考，了解Commercial Advertisements. 商业广告与公益广告的不3.Observe another three pictures on the screen and answer these 同。

questions:

1) Do they want to promote some products? 2)What is the purpose of

the ads above?

To educate people about health, safety, or any other issue which

affects public welfare.

3)What type of ads are they?

Public Service Advertisements

(PSAs)

Task 2

Further discussion

[Explanation]

深层次探1.Ask this question: 讨与广告相关的话题，并播放In what ways are they shown to us? 一段flash和一首歌曲，大大Pictures，flashes，films，songs，words…. 激发学生的表达欲望，再要求２．More ads for Ss to have a discussion. 学生分组讨论Ask the students to translate the slogans into Chinese. 翻译广告用语,锻炼了学生的Then ask this question:

逻辑思维能力，培养了学生的What are the characters of advertisements? 团体合作精神。 Simple, persuasive, vivid, attractive, humorous…

Task3:

Summary [Explanation]

Show more ads for Ss to summarize:

•

1. How many types can ads be divided into? •

2. What are the differences between the two types of ads?

Step 3

reading:

Listen to the material on Page 2-3 and try to answer these questions:

1.Where are advertisements most commonly found?

通过看更多图片学习掌握一些关于广告的知识以及广告在日常生活所起的作用，引导学生自主运用和思考，同时也培养了学生归纳总结的能力

[Explanation]

通过在学习了解了广告的一Billboards, newspapers, magazine, the Internet, radio and television 些知识的基础are the most common places to find advertisements. 2.What is the difference between commercial ads and PSAs? 上，

让学生阅读关于广告的文章，

引导学The former is paid for to promote a product or service while the latter 生自主运用和is placed for free and intended to educate people. 3.Why are some of the advertisements clever according to the article?

思考，进一步巩固本节课所讨论的话题，同时Because even if they don’t lie, it doesn’t mean they tell you the 也培养了学生complete truth.

4.When did China begin a nationwide public service advertising campaign?

阅读理解能力。

China began the campaign in 1996. 5.Why should we follow the advice in PSAs? Because all the PSAs are meant to be helpful, and by following the advice in PSAs, we can often learn a lot. Step5

Highlight a theme

Different advisements

We should try our best to help the people in trouble and educate people about health, safety, or any other issue which affects public welfare.

Step 4

Homework Design a new ad for the products of Linwu Shunhua Duck Industrial Development Corporation Your ad should contain information about the product and why people should buy it.

Don’t forget to include pictures and to use some of the techniques you have learnt in this unit.

[Explanation]

通过学习广告的相关内容，让学生尝试制作一个推销自己家乡的特产的商业广告，为自己家乡的经济发展作贡献,从而了解商业广告的意义。

反思：1 这节课非常的活跃，因为事先准备比较充分而且有个竞赛游戏，几乎所有的学生都参加到了这

些活动中来，极大促进了学生学习的积极性。

2 由于学生都积极参与活动讨论中，很多学生要求表达自己的观点，但由于时间问题，有些地方没有按原计划深入，还有很多细节需要完善。