Reading(1)：Advertisements优秀获奖教案

安徽师范大学附属外国语学校2018-2019学年度第二学期

译林版《牛津高中英语》模块4

Unit 1 Reading-Advertisements (1)

外语组高一年级 王璇

【教学目标】

By the end of this lesson, students should be able to: 1.

Tell the basic information about advertising-two types, methods used in advertising & China’s PSA campaigns - through taking part in some activities; 2.

Segment the passage and judge the structure of each main paragraph through learning how to read expository writing; 3.

Tell how to avoid being cheated by ads & raise awareness of concerning social problems through discussing certain topic; 4.

Guess words’ meaning in context through repeated practice.

【教学重点】

1.

basic information about advertising; 2.

structure of the passage (expository)

【教学难点】

1.

Guess words’ meaning; 2.

Express their own ideas on topics about advertisement.

【教学方法】

task-based approach, communicative approach, pair & group work

【教学过程】

Step 1: Brainstorming 1.

Teacher begins the lesson by saying ‘We’ve learned some information about advertisements’

Then, present the chart and invite students to ask and answer any question with these question words. --It can help students review the previous lesson and lead in the new lesson.

Step 2: Prediction 1.

Before actually read the passage, ask students to predict what might be discussed in the article. Draw their attention to the three titles.

Step 3: Fast reading 1.

Ask students to skim and scan the passage, answering the three questions listed in Part A.

‘What do ads try to persuade people to do?’...

1

安徽师范大学附属外国语学校2018-2019学年度第二学期

Step 4: Detailed reading 1.

Have students read the passage again, and try to locate specific information, answering questions listed on PPT & C2 on p4. (altogether seven questions) --These questions could help students be more familiar with the passage. 2.

Have students do exercise C1 on their own. It serves as strengthening activity.

Step 5: Post-reading

1.

To evaluate students’ comprehension, the teacher asks them to summarize the differences and similarities between the two types of ads. (It is kind of review of the previous lesson) Invite two or three students to share.

Step 6: Reading strategy 1.

Have students discuss the structure of the article in pairs and think about how many parts this article is divided into. 2.

Have students read the Reading Strategy on p3. Tell them that expository writing usually follows the same basic format.

Introduction

Examples and facts that develop or support the idea

Conclusion 3.

Then ask students to find more paragraphs that follow this format, i.e. third part with the following three questions.

What is the subject of this part?

What information supports this idea?

What is the conclusion?

Step 7: Discussion Teacher holds a debate on the topic of ‘Whether advertisements play a positive or negative role in our daily lives’

1.

Divide students into two groups. One group takes the position that advertising plays a positive role while the other takes the opposite position. 2.

Have students list reasons and find supporting examples for their position within 5 minutes. 3.

Invite as many students as possible to defend their point. Write their reasons and examples on the blackboard. 4.

The groups that comes up with the most reasons and supporting examples win the debate.

Assignment 1.

Reorganize their ideas and modify what they wrote in class on the debated topic.

Blackboard design

Structure of article

students’ idea on topic

expository

2

安徽师范大学附属外国语学校2018-2019学年度第二学期

【教学反思】

English and its history

English and its history Old English

before mid 5th

Students’ idea th

before mid 5

Students’ idea

Old English

Then...

(words newly created) th

(words newly created)

Then...

end of 9

th

3 th

end of 9

by 10

th

by 10

Middle English--1066/ influence of French

Middle English--1066/ influence of French