Reading(1)：Advertisementsppt课件教学实录

Advance with English

M4 Unit1 Advertising

Advertisements 教学设计

汉寿一中

王瑞华

I. Teaching objectives

1.By the end of this period, nearly all students will be able to grasp some basic

information about two types of advertisements-Commercial advertisements and

Public service advertisements；the characteristics of them; 2.Most students will know how to read an expository writing, and some of them will

be able to use the reading strategy to solve related problems; 3.All students will be wiser and more sensible to advertisements. II. Teaching focus

Understand the structure of the passage and get some necessary information about the two types of ads.

III. Teaching difficulties

1.

Grasp the similarities and differences between commercial advertisements and public service advertisements; 2.

Students can use the reading strategy to read an expository writing. VI. Teaching aids:

Multimedia, blackboard

V. Teaching procedures

Step 1 Preparations. 1.

Greetings and leading-in

Guess the ads

Use a guessing game to lead in the new lesson. In order to help students get right answers, three clues will be provided for them one by one, and see how fast they can guess the right answer. 2.

Free-talk Ask students the question:“Do you like ads? Why or why not?”Two minutes’ free talk, and make them share their opinions. 3.

Prediction Write down the title Advertisements on the blackboard, and get students to guess what the article will mainly talk about. [Designing purpose]

Arouse students’ learning interest and curiosity, and lead them to the topic in a quick way. Step 2 Presentation & Practice Task 1 Fast reading 1.

Skim the whole passage and choose the structure of this passage.

p

2.

Scan the whole passage and match the main idea with each paragraph. A. Does an advertisement tell people the complete truth? B. Public service ads. C. Brief introduction of ads. D. What is an ad?

E. The advice on ads. Task 2 Careful reading

1. Skim and scan paragraph 2 and answer“How many types of ads are mentioned

in the passage? What are they?”

2. Fill in the blanks about the information of these two ads.

3. Show some pictures of advertisements, and ask the students “Which type are them?”

Task3 Reading strategy 1.

Learn how to read an expository writing. Pay attention to the format: the first part is introduction of the subject, and then supporting facts and examples, then the conclusion. 2.

Take Para.3 as an example to understand the reading strategy. Lead students to find out the introduction, supporting facts and conclusion of Para3. 3. Then ask them to use the reading strategy to read and analyze Para.4 by themselves and fill in the following chart. Subject

Examples

Conclusion

[Designing purpose]

Students learn the definition and purpose of these two types of advertisements and they learn to understand and use the reading strategy.

Step3.Production Task 1 Discussion Work in groups, and discuss

the similarities and differences between commercial ads and PSAs. Fill in the chart.

Similarities

Types

Places CAs

PSAs

Methods Purpose

Differences

Cost charged Reliability

educate people about something

believable Pay attention: CAs=Commercial advertisements

PSAs=Public Service advertisements Task 2 Interview

Teacher acts as a journalist while the students as interviewees. Ask them their opinions about advertisements.“What do you think of ads? What should we do with ads?”

Task 3 Further thinking

Ask all the students to read the last paragraph together and answer “What’s the author's attitude towards ads？”

[Designing purpose]

Improve students’

ability to comprehend and analyze the passage by comparing and contesting commercial ads and PSAs. Encourage student to be wiser and more sensible to advertisements.

Step4 Progress

1. Appreciate and learn to write an ad slogan. 1) Show two advertisements to students and ask them“what’s the slogan of it?”

2) Ask them to conclude the features of “a good slogan”

3) Show them some pictures, and ask them to design a slogan for Mother’ Day. 4）Enjoy a video about my hometown. 2. Homework 1) Use the reading strategy to read the article on Page 95 and finish the exercise. 2) Design a slogan for their hometown.

[Designing purpose]

Broaden students’

horizon and gain more knowledge about advertisements. To help students use and practice the reading strategy and improve their reading comprehension skills.

Blackboard design: Advertisements

Part 1

Para.1 Introduction

Para.2 Definition & classification

Part 2

Para.3 Commercial Ads

Para.4

PSAs

Part 3

Para.5 Conclusion