Project(1): Developing an ad campaign课堂实录

铜山区茅村中学高一英语导学 M4U1Project 2编写人：聂忠云

审核人：秦晓燕

日期： 总课时：

M4U1 Project

(2)

Learning aims:

1) Learn the language items.

2) Enable students to know how to use the language points better.

Learning important and difficult points:

The usage of the language points. Learning steps: 师生合作

补充完善

Step 1: Self-learning test

Translate the following phrases 1.

promote public welfare

2.

start an ad campaign about social concerns

3.

a planned programme

4.

reach a certain audience

5.

figure out

6.

employ different kinds of media

7.

in advance

8.

appeal to the audience

9.

be concerned with

10.

get your message across

11.

depend mainly on

12.

due to smoking

13.

result in

14.

cause damage to

15.

discourage young people from smoking

16.

care

about their health and future ‘

17.

urge their people to give up smoking

18.

provide students with more information

19.

be aware of

20.

shock sb. into doing

21.

be related to

Step2: Cooperative work 1.

It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do .

句首的it是形式主语，真正的主语是不定式to figure out……

Actions speak louder than words.事实胜于雄辩

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铜山区茅村中学高一英语导学 M4U1Project 2编写人：聂忠云

审核人：秦晓燕

日期： 总课时：

常用于下列句型中：

It +be+adj+(for/of sb) to do sth It+be+n.+to do sth

It takes sb. some time to do sth. It’s up to sb. to do sth . Eg. 1). It’s necessary for us to use a short-wave radio to pick up the programmes.

2) It was foolish of him to give up the job.

3) It is everyone’s duty to obey the law.

4) 对于一个外国人来说，学习汉语是困难的。

____________________________________________________ 5)

躺在太阳底下或在海水中游泳感觉真好。

____________________________________________________

2.

In order to determine your audience , you will need to do a little research and analysis in advance.

determine. determine to do sth

determine sb. to do sth

be determined to do sth

determine on (doing)sth. eg: 1) I am determined to do better than Jack.

2) I have determined on going to the west of China to work after graduation.

3) 他下定决心要给他们一个教训。

___________________________________________________ 4）我们决定早些出发。

___________________________________________________ 5) He left school early and as an adolescent , _____ to make his fortune in America.

A. is determined

B. had been determined

C. determined

D. determining

3. It is important to always try to appeal to the audience in order to get then to react in a certain way.

Appeal to

Appeal to sb for

Appeal for sth

Appeal to/for sb to do sth

Actions speak louder than words.事实胜于雄辩

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铜山区茅村中学高一英语导学 M4U1Project 2编写人：聂忠云

审核人：秦晓燕

日期： 总课时：

Make an appeal for sb to do sth. Eg. 1) Bright colours appeal to small children.

2) We are appealing to anyone who saw the suspect to contact us .

3) The idea of camping ___________________ me.

对露营这种想法我从来不感兴趣。

4 ) Her sense of humour ________________ him enormously.

她的幽默感把她强烈地吸引住了。

Step3 Researching and explanation 4.

If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too. urge vt./n

urge sb to do

urge against

urge sb. into doing sth.

urge that sb. (should )do sth

It is /was urged that …

have an urge to do sth.

Eg. (1)He waved his hand as if urge us on .

(2) They urged me to eat the strange food.

(3) She urged that I (should ) apologize to him . Exx. Complet the following sentences . (1)

The vacation is coming and I ___________________（很想去旅行）。

(2)

When I graduated from university, it was my firlfriend ________________（鼓动我）

to apply for a job in the library.

Step 4 Summary and practice Fill in the blanks

Every year millions of people around the world ______ due to smoking, ________ is why we have chosen anti-smoking as the subject of our ad campaign. Our target audience is high-school teenagers and our aim is to ________ young people from smoking.

Our campaign will start on 31 May , World No Tobacco Day, _______ we will put large posters around the school with logo and slogan. Our website will __________ students with more Actions speak louder than words.事实胜于雄辩

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铜山区茅村中学高一英语导学 M4U1Project 2编写人：聂忠云

审核人：秦晓燕

日期： 总课时：

information about smoking, we will also ______ an article in the school magazine ________ students about the dangers of smoking, and we will _________ an essay competition as well.

It is because many people think that smoking is cool or enjoyable, but they are not fully aware of the effect that it ______ ______ their health ________ we choose this picture as our logo, We want to ________ people into ________ that many people smokers die all too soon _______ illness and diseases _______ to smoking.

Step 5 Homework

Preview the

learning plan. Self-reflection:

Actions speak louder than words.事实胜于雄辩

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