Reading(2)：Advertisementsppt课件教学实录

Module 4 Unit 1 Reading Language Points

Teaching aims: 1.

Help students to review some useful expressions in the reading. 2.

Help students to master the usage of some sentence patterns. 3.

Help students to practise to design their examination questions.

Teaching important and difficult points: How to help students to master the usage of some sentence patterns, and encourage them to design their examination questions and learn to write an introduction.

Teaching methods: Competition and discussion.

Teaching procedures and ways: Students are divided into four groups for the four rounds of competition.

Step 1: Challenge 1 Challenge your memory of some useful phrases: Step2: Challenge 2 Complete the blank filling. Show the blank filling on the screen and ask the students to finish it. There are two main types of ads－(1) （commerce）advertisements and public service advertisements (PSAs). The former is one which someone has paid for (2) (advertise) a product or service. Although we have laws to protect us (3) ads that cheat people, we still must be aware of the skillful method (4) (use) in ads to try and sell us things. Even if an ad does not lie, it does not mean it is altogether innocent. We must not fall for this kind of trick! The (5) (late) is one that they are placed for free and (6) (mean) to educate people to believe in an idea which affects public welfare. PASs (7)（main）

deal with large social problems and are made to serve the public. They also teach us (8) to live better lives. Although not all ads play (9) (trick) on us, we must all use our (10) (intelligent) and not be a slave to them.

Analysis:

(3) Why use “to advertise” to fill the third blank? Why not use “advertising”?

1.

An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. (Textbook line6-7) 不定式做目的状语

Sentence correction: He turned his head around look at people.

Answer:

look 前加to

(4) Why use “used” for the firth blank? 过去分词做后置定语

2. .... we still must be aware of the skillful method used in ads to try and sell us things. (Textbook line15) Blank filling: Most of the people _____(invite) to the party were my old friends. There are many _____ (fall) leaves on the ground. Answers:

invited

fallen

(8) why here should we use “how”? 疑问词+不定式

“特殊疑问词/whether + 不定式”

在句中可做主语、宾语、表语等

There are even PSAs to teach us how to live healthy lives. (line 36) Blank filling: How to cope with the rising cost of living ______(become) a daily discussion topic. Answers:

becomes. 主语从句，谓语动词用单数形式。

Sentence correction: I could not decide which book to be read.

Answers: 删掉be之前的to, 通常用主动表被动.

Step 3: Challenge 3 Design your examination questions Blank Filling (单句语法填空) Sentence Correction (单句改错

Group 1: Paras.1-2

Group 2: Paras.3 Group 3: Paras.4

Group 2: Paras.5

Step4 Challenge 4 Use your own words to introduce ads to us. Q: How to introduce things to us? (Get the answer by reviewing the structure of passage in Reading part.)

Evaluate writing after finish it.

Step5 Assessment Which group is the winner?

Step6 homework Polish your writing after class.