Reading(1)：Advertisements优质课一等奖教案

M4 U1 Advertising Reading(P2-3) Ling Dongmei ⅠTeaching objectives 1.To enable the Ss to understand the reading strategy and use it, 2.To help the Ss get a better understanding of advertisements, 3.To enable the Ss express their ideas about advertisements and help them to build a proper idea about being smart about advertisements.

ⅡTeachng important and difficult point

1.To help the Ss understand the reading strategy and guide them to practice using the strategy, 2.To enable the Ss express their ideas about advertisements and help them to build a proper idea about being smart about advertisements.

ⅢTeaching Procedures

Step1 Revision

Review the key phrases in the Reading part (P2-3)

Step 2 Lead-in Enjoy a video and some pictures of ads in different places.

Step3 Fast reading Scan the passage quickly and answer 2 questions.

Q1:

What is an advertisement?

Q2: How many kinds of ads are there?

Step4 Checking homework 完型（四）

Dear Professor Liu , I want to thank you for offering me such useful advice during my research. I have just published my article about ___1___ on our school website, and have already __2____ many kind comments about it from my ___3___. The information I found has really helped me educate others in the ways __4____ companies promote their products.

Before I consulted you, I had no comprehension that a company might try to __5____people into buying a product or service. Now, ___6___there are exciting pictures and___7___ language in an ad, I will remember to think before I buy something so that I will not be cheated. I will also pay a lot more ___8___to the public service ad campaigns. Now I know how__9___can benefit society. I will encourage my friends to pay attention to them as well. Thank you again for helping me find __10____much information! (

) 1. A story

B family

C article

D advertisement (

) 2. A found

B read

C sell

D received (

) 3. A students

B readers

C audience

D friends (

)4. A in that

B which

C that

D at which (

) 5. A fool

B force

C inspire

D draw (

) 6. A because

B since

C as if

D even if (

) 7. A ugly

B clever

C exciting

D surprising (

)8 A money

B energy

C attention

D awareness (

) 9. A it

B I

C you

D they (

) 10. A more

B a

C such

D so

Step5

Exercise 语篇填空

M4 U1

Nowadays, we can find advertisements almost wherever we go. We are so used to them 1. ____ we often do not even realize how many we see and hear in 2. __ day. An advertisement uses words and pictures 3___________(persuade)people to buy a product or service, or to believe 4. __ an idea. There are two main types of advertisements—commercial advertisements 5. ____ public service advertisements

(PSAs). A commercial advertisement is one 6. ______ someone has paid for to advertise a product or service. PSAs are often run for free, and 7. _________(mean) to educate people about health, 8. ______ (safe), or any other problem that affects public welfare. When 9. __ comes to advertisements, we must all use our 10. __________ (intelligent) and not be a slave to them!

Step6 Conclision Q: How should we treat the ads in our lives?

Step7 Homework 1, Recite (P2-3) Para.1 & Para.5 2, Finish《湘教》P60-61