Reading(1)：Advertisements教学设计第一课时

M4U3 Reading(1)教学设计

Step1.Lead-in Look this scene from the film ‘Avatar’, do you like it? Can you imagine what you feel when you are actually in the film, and everything felt like it was real-life? 3D film It is a film people watch with a special pair of spectacles, which gives a three-dimensional effect with images in the dimensions of width, height and depth. Teaching aims: By the end of this class, students are expected to master the reading strategy and become more competent in reading a business presentation. Step2.Fast reading(listening) Listen to the passage and answer these questions. 1. What is the name of the product? 2.

How many of the user’s senses does this product connect with? 3.

What are the advantages of using RealCine for urban planning? Are there any other ways that VR technology can be used? Step3.Detailed Reading

Read again carefully and answer the questions according to what you have read. 1. What technology is behind this product? 2. What do users wear so they feel that they are really in a new world? 3. What did the teenager experience in RealCine? 4. Why do some people think that users will be disappointed by RealCine? 5. How could firefighters be trained with this new technology? 6. What might people use RealCine for?

Find out in which paragraph(s) the following information can be found. Information

In which paragraph(s)

1. How RealCine works

2. Why it is better than films

3. How it can be used in other ways

Step4.Think about it!

As a decision maker, do you think you would finally be persuaded to invest or develop RealCine? Why or why not? Match the new words with their meanings in Part D. Answers: 1. _____

2. _____

3. _____

4. ______ 5. _____

6. _____

7. _____

8. ______ Complete the letter using the given words in Part E. Answers: 1._____________

2. _____________

3. _____________

4. _____________ 5. _____________

6. _____________

7. _____________ Step5.Reading strategy 1. A business presentation is an introduction of a new product or business idea. 2. As a proposal is to be given to those making decisions, it has to be ___________________. 3. A good presentation usually includes _______________________________. 4. In order to make the proposal objective, _____________

is preferred. Step6.Discussion Do you think watching a Harry Potter film or the film Inception in RealCine would be more exciting and interesting than in a cinema? Why or why not? Step7.Homework Read the passage out and try to find out the language points. Write an introduction to RealCine. Do Exercise on Page 57 of the Workbook.