Welcome to the unit优质课教案设计

牛津高中英语教学设计

教

材：牛津译林版高中英语模块四

文档内容：教学设计

单

元：Unit 1

Advertising 板

块：Welcome to the unit

作

者：李

静

Teaching contents: Welcome to the unit——M4Unit 1

Advertising

Thoughts on the design:

本节课是以看、听、说为主的口语教学课。英语口语课的教学任务是培养学生口头表达和交际的能力。如何搞好英语口语教学、培养学生的英语交际能力是实现英语学科教学目的的要害。本节课是整个单元的第一课时，是对整个单元的导入，应起到引导学生对本单元主题即广告业和广告产生情趣。首先通过让学生欣赏若干精彩的英文广告以激发他们的情趣；接着通过课本提供的四张图片让学生初步了解广告的基本分类及其相关目的。学生应积极参与到上述活动中，提高自身运用英语进行交流信息和思想感情的能力，并在活动中到达操练口语的目的；与此同时，有关

“地球日”和“禁毒”内容的公益广告有利于培养学生的高尚情操和社会责任感，这也有助于达成新课程标准中有关情感态度的目标要求。

Teaching Objectives: Teaching aims: 1. We will enjoy some advertisements. and have a general idea of them 2. We will learn to discuss the four ads on Page 1 and get some ideas of the two main types of advertisements and their respective purposes. 3. We will design slogans for ads and practice spoken English. Process and methods: 1.

Designing slogans for ads to check students’ understanding of the two main types of advertisements and their respective purposes and help them improve the ability of cooperation. 2.

Individual, pair or group work to make every student work in class. 3.

Describing the four ads on Page 1 to help students practice spoken English.

Emotion, attitude and values:

1.Develop the students’ the ability of cooperation, the qualities of expression, confidence and so on. 2.Provide chances for students to know our society. Teaching Important Points: 1. Improve the students’ spoken English. 2. Help students get some ideas of the two main types of advertisements and their respective purposes. Teaching Difficult Points:

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1. How to make the students understand the advertisements better. 2. How to help the students develop their spoken English Teaching Aids: The multimedia, the blackboard Teaching procedures: Step 1

lead-in 1. Enjoy an ad and answer the following question .

Where can you see advertisements? 【设计说明】在我们的日常生活中，广告随处可见。此处选择了较有代表性的，幽默搞笑的广告作品。以此激发学生对广告的强烈兴趣，调动学生进一步了解和学习广告知识的积极性，为后面的教学任务作好铺垫。

Step 2

Brainstorming Enjoy some ads and answer the following questions. What impression do the advertisements have on you? Why do companies advertise? Do all the advertisements want to sell products or services? 【设计说明】让学生通过头脑风暴来回答上面三个问题，以此作为热身活动，同时来检测学生对广告呈现方式的了解，让学生在寻找问题答案的过程中获得成功的喜悦。

Step 3

Observation 1. Two kinds of ads:

Ads for sales

_ ads (CAs) Ads for public issues _________

ads (PSAs)

2.Describe the four advertisements. Organize the students into four groups and ask each group to talk about one of the four pictures in front of the whole class. Each group should choose one representative to present their ideas to the whole class.

【设计说明】通过鼓励学生结对讨论每幅广告画的内容，提高学生的观察能力，获取基本的广告知识，即广告可分为商业广告和公益广告两大类，并激励学生进一步关注这两类广告的功能。另一方面，能增进学生对社会的了解，并在此基础上增强他们的社会责任感，有利于培养学生积极向上的良好的情感态度。各小组代表集中本组的意见在全班展示，这一过程中，不仅陈述者得到了很好的锻炼机会，全班同学也可获取更多有关“地球日”和“禁毒”的信息。

Step 4

Discussion

1. Discuss the three questions under the advertisements. Which advertisements make you want to buy a product or service ? Why? Which advertisements make you think about social problems? Why? Do you believe that ads tell the complete truth ? Why or Why not ? 【设计说明】组织学生分组讨论可扩大操练面，在小组内所有学生可各抒己见，学生陈述自己观点的过程即练习口语的过程。

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2. Enjoy some more advertisements

【设计说明】让学生通过头脑风暴进一步了解广告词的特点，以此作为下一步的热身活动。

Step 5

Competition

: The following are some well-known slogans (广告词). Guess what they sell. 1.

Anything is possible. 2. Obey your thirst. 3.

Ask for more. 4.

Just do it.

5.

Start Ahead.

6.

Every time a good time.

【设计说明】这一环节与导入环节相呼应，进一步调动学生学习广告知识的热情。

Step 6：课堂检测:

Design some slogans according to the two pictures. 【设计说明】这一环节为本节课所学知识的输出过程，使学生对广告的特点和分类有更深的印象，并能牢牢抓住广告的特点为这两幅广告设计优美的广告词，同时进一步提升学生的学习和合作能力。

Step7：

Homework

1. Collect some English advertising slogans. 2. Prepare for the Reading Part. 【设计说明】鼓励学生利用网络等有效学习资源了解更多有关广告的知识，在巩固本堂课所学内容的同时，为下一堂课铺设平台。

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