Reading(1)：Advertisements课堂实录及点评

Unit 1

Advertising Reading: Advertisements 双峰八中 陈玮

Teaching Aims:

To learn more about advertisements To learn how to read a expository writing

To read the passage Advertisements and complete related exercise To improve their reading comprehension skill by fully participating in all activities Teaching Key Points & Teaching Difficulties: 

How to improve their reading ability through teaching activities 

How to let them gain some insight into advertisements and help them deal with advertisements in their daily life Teaching Procedure: Step 1: Leading-in

Greet the students as usual，then show students some ads to arouse their interests. Step2: Fast reading

Go through the questions in part A first , then listen to the tape and read the text silently to find the answers to the three questions: 1)

What do ads try to persuade people to do?

2)

What does PSA stand for? 3)

What do PSAs aim to do? (Encourage them to give their answers in their own words. Check the answers together.) Step3: Careful

reading Read the article again ,and look at Part C1 on page 4. Do the true or false exercise. Ask them to finish it individually. Most people are not aware of how many ads are around them. Advertisements are always meant to promote a product or service. PSAs are only found in newspapers and on TV. PSAs and commercial ads use some of the same methods. Commercial ads often give us valuable information about how to live our lives. 

An ad warning people against smoking is an example of a PSA. Step 4: Reading Strategy read the reading strategy on page 3 and try to answer the two questions: 1)

What is expository writing meant to do? 2)

What is its basic format? Step5: Post- reading Go over the article again and finish the exercise on Ppt.Fill only one word in each blank.

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Paragraph outline

Introduction

(3) _____ of ads

Similarities

Differences Supporting details ★We get used to advertisements as they (1) _______ wherever we go. ★They persuade people into (2) _______ a product or service, or into believing in an idea. Commercial ads PSAs

★People often find them in newspapers and magazines, on the Internet, radio and television. ★They use (4) _____ language and attractive pictures. ★Have to be paid. ★(5) _____ a product or service. ★ Play tricks on people and often don’t tell people the whole (6) _____. ★Be free of (7) _______. ★Educate people about some problems that affect public (8) ________. ★Serve the public and help people live better lives.

Suggestions

Step6: Discussion

★Do not fall for commercial ads. ★Think (9) _____ before you take action to buy the promoted product or

service. ★Be (10) _________ when facing advertisements. How to correctly understand advertising and identify （辨别）false advertisements? Tips:

1. identify them in person

2. consult others

3. compare similar products

4. keep a clear head

5. have a correct attitude towards ads

6. become a rational consumer Step7: Homework

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to complete the remaining exercises on Page 4 and 5. 

List the difficult language points on your notebook.