Reading(1)：Advertisements优质课教案推荐

牛津高中英语教学设计

教

材：牛津高中英语(模块四)高一下学期

单

元：Unit 1 Advertising

板

块：Reading 1 单

位：湖南永州新田二中

作

者：刘

静

课堂设计指导思想：

本堂课是以听、说、读为主的阅读课。阅读课旨在培养学生根据不同的阅读目的使用不同的阅读策略的能力，从文章中获取和处理主要信息的能力，理解文章主旨和作者意图的能力以及通过上下文进行整体理解语篇的能力。本篇阅读材料是一位中学生根据研究性活动写成的一篇说明文。学生应在阅读本文的基础上掌握说明文的阅读策略，了解说明文由三大部分组成。即：导入主题，支撑主题的细节材料和结论。

Analysis of the teaching material: This is the first period of Unit One. The main purpose of this lesson is to make Ss fully understand the text and master the Reading Strategy. Teaching aims:

知识与技能目标:

1. To get a general idea of the whole text.

2. To learn the main point of each paragraph of the text. 3. To be familiar with the detailed information about the text. 4. To master the reading strategy for expository writing.

方法与过程目标：

1.教师情境式激趣导入。（导）

2.学生自主学习，小组合作探究，展示学习成果。（学）

3.教师点拨，归纳整合重难点，并作拓展。（教）

4.学生练习巩固。（练）

情感态度与价值观目标:

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1.了解利用广告宣传推介产品，传播社会正能量。

2.教育学生遵守广告诚信底线的重要性。

Teaching important points: 1.How to make the students understand the passage better. 2.How to help the students finish all the exercises. 3.How to help the students develop their creative, comprehensive and consolidating abilities. Teaching procedures:

Step 1

Lead-in

Make the students watch videos in order to get more knowledge related to advertisements. 【设计说明】让学生观看广告视频，激活学生脑中有关广告的图像，拓展与广告相关的知识，并自然流畅地导入本课主题。

Step 2

show the learing goals. 【设计说明】让学生明白这节课要达到什么样的目的，才算有效地完成了任务。在老师的指点下，朝着目标奋斗。

Step 3 Fast-reading Ask students to listen to the recording of the reading text and skim the text to get the general idea.

【设计说明】通过听课本录音和快速阅读，了解学生对文本表层的理解情况，引导学生逐步提高阅读速度，从而提高阅读理解水平。

Step 4

Detailed-reading Let students read the text carefully and work out the main idea of each paragraph.

【设计说明】这一环节可训练如何学生处理信息，有助于培养学生语篇和段落的分析能力的，有利于引导学生主动学习，帮助他们形成以能力发展为目标的学习方式。

Step5 Post-reading (Consolidation Activity One )

With the question “What’s the similarities and differences between commercial advertisements and public service advertisements?”, students are expected to tell the differences and similarities between the types of advertisements. 【设计说明】这是初步的学生表达拓展活动，旨在培养学生分解和整合信息的技能和灵活运用语言的能力。

Step6

Post-reading (Consolidation Activity Two )

Ask students to remember some important sentences in the text. 1.Yes to life,no to drugs.

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2.Knowledge changes life. 3.Project Hope—educating every child. 4.When you smoke cigarettes,you are slowly killing yourself. 【设计说明】要求学生记住这些句子，是为了让他们更好地了解公益广告，并用来指导自己的日常行为。

Step 7

About the reading strategy

Draw the students’ attention to the reading strategy about expository writing.

【设计说明】阅读策略的学习是训练学生阅读能力的有效措施，让学生了解说明文的基本结构，能在阅读训练中达到事半功倍的效果，并为他们今后的学习打下良好的基础。

Step 8

Homework

Ask students to finish reading the article on Page 95, to list the difficult language points on their notebooks, and retell the reading text. 【设计说明】通过家庭作业巩固并拓展所学内容。要求学生列出语言难点，鼓励学生利用网络了解更多有关广告的知识，有利于培养他们的自主学习能力。

课后记：

Many students are interested in this class.As we all know,there are two main types of advertisements-------commercial advertisements and public service advertisements. I am afraid that many students may be cheated by some commercial advertisements.Through learning this lesson, they should improve their ability to tell the commercial advertisements. Public service advertisements are very useful in our daily life,so we should remember them by heart and let them lead our lives. After class,students should learn more advertisements by reading some books or watching TV. I hope that every student can tell which advertisement is true and which advertisement is false.At the same time ,they can help the old and the young around them.

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