Reading(1)：Advertisements教学设计内容推荐

Module 4 Unit 1 Advertising Welcome to the unit ＆

Reading 新田一中

何媛媛

Learning objectives: 1. To enjoy some ads and understand the text..

2.To get some ideas of the two main types of advertisements and their respective purposes 3.To design ads Important and difficult points: To understand the text Teaching method: Task-based

Teaching procedures

Step 1. Listening practice: listen and fill in the blanks. I believe I can fly--- by R. Kelly I used to think that I could not go on

And life was nothing but an awful song. But now I 1.____ the meaning of true 2.______ I'm leaning on the everlasting arms

If I can see it, then I can 3.____ it If I just believe it

There's nothing to it

I believe I can fly

I 4.______ I can touch the 5.______. I think about it every night and day

Let’s enjoy more ads.

Step 2 Reading 1.Fast reading (1). What do ads try to persuade people to do?

(2). What does PSA stand for?

(3)

.What do PSAs aim to do ?

2.Careful reading A1:True or False? (1).Most people are not aware of how many ads are around them.

1

(2). Advertisements are always meant to promote a product or service.

(3).

PSAs are only found in newspapers and on TV.

(4). PSAs and commercial ads use some of the same methods.

(5). Commercial ads often give us valuable information about how to live our lives.

(6). An ad warning people against smoking is an example of a PSA.

A2:Multple choices 1. What's the purpose of PSAs? A. To attract people's attention.

B. To promote commercial products. C. To advertise various services.

D. To educate the public and help people lead better lives.

2. When an ad doesn't lie, _____________. A. it tells you the complete truth B. it may play tricks on you. C. you can buy the product. D. it makes untrue claims about products or service.

3. The similarity of commercial advertisements and PSAs lies in that _________________. A. they are presented in the same way----through language and image. B. they have the same purpose C. they are meant to be helpful D. not all of commercial advertisements tell the complete truth, nor do PSAs.

4. How many main types of advertisements are there in our daily life generally? A. One

B. Two C. Three

D. Four

5.In the following sentences, which is NOT true? A. Some PSAs teach people to live healthy lives. B. PSAs stand for public service advertisements C. Commercial advertisements are often run for free. D. There are laws to protect people from advertisements that cheat people.

2

Step 3 Summary

Ads are an 1._________ part of our lives.

What is an ad?

Include 2. ____________ads and PSAs. Use 3.__________ pictures and clever language .

Encourage us to buy a product or service or believe in an idea

Does an ad tell the complete truth?

Be aware of the skilful methods.

Try not to 4. _____ for the trick.

What is a PSA?

Mean to teach us.

Help us 5._____ better lives.

We must use our 6._____________ and not be a slave to ads.

Step 4 Game Make a play about advertisements for shoes or shampoo, etc( CA or PSAs).

eg. This is a commercial advertisement. We want to advertise

shoes/shampoo.........

This is a public service advertisement. We want to advertise shoes/shampoo........

Step 5 Homework 1. Reading exercise. 2. Further understanding of this text.

Life takes on the meaning that you give it. 你赋予生活什么，生活就是什么样。

3