Welcome to the unit第二课时教学设计

牛津版高一英语M4U1 Advertising 教案

Welcome to the unit Analysis of the teaching material: This lesson is the first period of the Unit . The main purpose of this lesson is to make students be familiar with the topic of this unit—Advertising. Teaching aims: 1.

To make student identify the differences between commercial advertisements and public service advertisements. 2.

To practice students’ oral English.

Teaching important point:

1)To develop students’ speaking ability by expressing their opinions in

the discussion. 2)To make students know the using of different advertisements. Teaching approaches: Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson. Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective. Interaction Patterns:

Teachers -class, individuals, pairs Ss’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class. Teaching Aids: multimedia and a blackboard

Procedures for teaching: Step 1

Greeting and Lead-in

1.

Do you know what title of this unit is?

2.

Which piece of ad-show do you like best? 3.

Where can you find these ads and do you like them? Step 2

Welcome to the unit 1.

observation: Ask Ss to observe the

pictures on the Internet and dive them into two parts. 1.http://image.baidu.com/i?ct=503316480&z=&tn=baiduimagedetail&word=%BA%BD%BF%D5%B9%E3%B8%E6%BA%A3%B1%A8&in=19586&cl=2&lm=-1&st=&pn=33&rn=1&di=31358484540&ln=2000&fr=&fm=hao123&fmq=1332133664078_R&ic=&s=&se=&sme=0&tab=&width=&height=&face=&is=&istype=

2.http://image.baidu.com/i?ct=503316480&z=0&tn=baiduimagedetail&word=%D5%E4%B0%AE%C9%FA%C3%FC%20%BE%DC%BE%F8%B6%BE%C6%B7&in=20662&cl=2&lm=-1&st=&pn=1&rn=1&di=35546566725&ln=1856&fr=&fm=rs8&fmq=1332133266671_R&ic=&s=&se=&sme=0&tab=&width=&height=&face=&is=&istype=2

3.http://image.baidu.com/i?ct=503316480&z=&tn=baiduimagedetail&word=%BB%B7%BE%B3%B1%A3%BB%A4%BA%A3%B1%A8&in=8724&cl=2&lm=-1&st=&pn=11&rn=1&di=110692194480&ln=1955&fr=&fm=hao123&fmq=1332133991468_R&ic=&s=&se=&sme=0&tab=&width=&height=&face=&is=&istype=

4.http://image.baidu.com/i?ct=503316480&z=&tn=baiduimagedetail&word=%CF%B4%B7%A2%CB%AE%BA%A3%B1%A8&in=17016&cl=2&lm=-1&st=&pn=0&rn=1&di=103130954430&ln=1993&fr=&fm=hao123&fmq=1332134106546_R&ic=&s=&se=&sme=0&tab=&width=&height=&face=&is=&istype=

2. Discussion: Look at the

pictures and answer these questions: What image(s) can you see on each poster? What can you read on each poster? What can you learn from each poster? Step 3

Pair Work More ads for Ss to have a discussion. 立邦漆最新广告视频

- 视频频道

- 申探网

奥迪A6L震撼广告

- 视频

- 优酷视频

- 在线观看

十大温情感人广告：公益广告之《感恩父母

感恩教育》

- 视频

- 优酷视频

- 在线观看

日本劝阻自杀公益广告

- 视频

- 优酷视频

- 在线观看

Step 4

Active reading: Listen to the material on Page 95 and try to answer these questions: 1 What’s the ad about?

2 What types of things will the stories be judged on? 3 What should Ss pay attention to when writing the story? 4 Why is it good for Ss to enter English writing competitions? Step 5

Mini-writing: Choose one ad and write something to promote your service or products.

Homework 1. Collect some advertisements and try to know what products or services the ads talk about. 2. Get ready for the Reading part. 3. Unit Revision: Period 1.