Reading(1)：Advertisements教学内容概述

Module 4 Unit1

Advertising Reading I

Advertisements Teaching aims:

1.

Make sure that students understand the text and gain more information about advertisements. 2.

To help students develop the ability of reading expository writing. 3.

To help students make a wise choice when buying things. Teaching procedures:

Step 1 Lead-in Take a quick look at the title and subtitles(副题) and guess what you will learn in each part. Step 2 Skimming 1. Go through the passage quickly and answer the questions in Part A.

①What do ads try to persuade people to do?

②What does PSAs stand for?

③What are PSAs meant to do?

2. How many types of advertisements are there? What are they?

3. Enjoy two short videos about advertisement. Step3 Careful reading Task1. Please read the article carefully and then try to find some information about commercial ads and public service ads. Commercial ads Public service ads 1. A commercial ads is one which 1. A PSA is often run (3)_________, and is someone has (1)_________ to (4)_______ to educate

people about health, safety, or any other problem that affects(5)___________. (2)_________

a product or service.

2.Not all ads tell people the 2. PSAs use (8) _______ pictures (6)__________ truth, so people must and(9)_______ language, but they are (7)____________the methods used in ads made to serve the public. PSAs to

try and sell us things

(10)______ to teach people and help people lead better lives.[来源:Z*xx*k.Com][来源:Z+xx+k.Com]

Task2.The similarities and the differences between commercial ads and public service ads 1. Matching game •

Places found

Similar •

Purposes •

Methods used

Different •

Validity(正确性) 2. Fill in blanks

Similarities

Places found Newspapers

M__________ The Internet

R________ T__________ Billboards

[来源:学科网ZXXK]

Methods used

_____________ language

______________pictures

Differences[来源:学§科§网]

purposes

Types[来源:学科网Z|X|X|K]validity确实性

Commercial ads

PSAs

Types Examples

Commercial “Bright-teeth fights bad breath!”

ads “You are proud of your cooking, so shouldn’t you buy the very freshest food?”

PSAs ●

●

●

●

Task3. Read the following sentences and decide whether they are true (T) or false (F) according to the article. 1. Most people are not aware of how many ads are around them. 2. Advertisements are always meant to promote a product or service. 3. PSAs are only found in newspapers and on TV. 4. PSAs and commercials ads use some of the same methods. 5. Commercial ads can often give us valuable information about how to live our lives. 6. An ad warning people against smoking is an example of a PSA.

Task4. Read the article once more and find the answers to the following questions 1) Where are advertisements most commonly found?

2) Why are some of the advertisements clever according to the article?

3) When did China begin a nationwide public service advertising campaign?

4) Why should we follow the advice in PSAs?

Step4. Discussion 1. What do you think of the ads in our lives?

2. Do they play a positive role in our lives? Why or why not?

Step5. Homework 1. Read the passage carefully and review the new words and phrases. 2. Make a summary of the text.