Reading(1)：Advertisements教案和学案内容

Module4 Unit 1

Advertising

Welcome & Reading

Advertisements

Learning objectives：

1. To get some information about advertisements. 2. To know how to read expository writing. 3. To discuss the positive and negative effects of advertisements. Autonomous learning from objective setting

Write out the proper words and expressions Interactive learning from trouble shooting Step 1 Lead in

Show some pictures. Step 2 Reading strategy How to read expository writing? ____________________________________________________________ Step 3 Fast reading What does the writer mainly tell us in this passage __________________________________ ________________________________________ ________________________________________

Step 4 Careful reading Para.1 What can we know from Para 1? Ads are c______ nowadays.

W__ the author writes this passage Para.2 1. What is an advertisement? 2. Where are the advertisements most commonly found? 3.What are commercial advertisements and what are public service advertisements? Para.3 1. What is the writer’s opinion on whether an ad tells people the complete truth?

2. What examples are used to support the writer’s opinion?

3. What conclusion does the writer give us? Para.4 Topic sentence:

__________________________________ Supporting details:

__________________________________ Para.5 What does the writer tell us in the end? __________________________________ Step 5 Group work Fill in the following form to find out the differences and similarities between commercial and PSA advertisements.

Similarities Differences

Types

Reliance

Places Methods Purposes Examples

可信度

Commercial

ads

PSAs Step6 Consolidation

Step7 Discussion

Discuss the positive effects and negative effects of ads with your partner, and then write them down. Reflective learning from capacity improving Step 8 Homework

Writing：What do you think of the ads in our lives?

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