Reading(1)：Advertisements名师教学实录

Module 4 Unit 1 Reading: Advertisements 湖南省邵阳市第一中学

欧阳芸

Analysis of teaching material: This section is reading,the first part of unit 1,which is no doubt the highlight of this unit.This passage includes three sub-titles.They are "What is an advertisement?""Does an advertisement tell people the complete truth?"and"Public service advertisements".These three sub-titles make the structure of the text clearer and the contents of the text easier for the students to grab.The passage mainly talks about the definition and the types of advertisements,the cheating phenomenal in some advertisements and the detailed information about public service advertisements.By learning this passage,the students can not only learn some new words and expressions related to advertisements but also can get more knowledge about advertisements and develop a correct attitude toward advertisements. Furthermore,nowadays our life is filled with advertisements.So this text is very practical and must appeal to the students' interests. Teaching Aims: 1.

Develop Ss’ reading ability 2.

Enable Ss to identify different ads and the differences between commercial ads and PSAs. 3.

Enable Ss to understand how to read expository writing. 4.

Educate Ss to learn to distinguish different ads and accept them comprehensively.

Teaching difficult points:

1. Help Ss understand what an ad is, the types of ads and the differences between commercial ads and PSAs 2. Help Ss understand some key words and phrases

Teaching aids: Multimedia computer and blackboard

Teaching methods:

Task-based approach Communicative teaching approach Cooperative teaching approach

Teaching procedures:

Step1 Lead-in

1.Let the students enjoy a piece of video and then ask them the following questions: 1) What have you seen in the video?

（a basketball match）

2) What’s it? (an advertisement) 2. Ask Ss to answer where we can see advertisements?

Teacher's note:The purposes of lead-in are: 1.

arousing students' interest in the text through visual aids and leading in the text. 2.

leading to the text--advertisements. 3.

making Ss get a conclusion “Wherever we go, we can see a variety of ads.”

Step 2 Fast Reading Ask Ss to go through the text, and try to find how many parts the text can be divided into. Part 1(para1)

Introduction to ad

What is an ad? Part 2(para2-4)

Does an ad tell people the complete truth？

Public service ads

Part 3(para5)

Conclusion

Step 3

Further Reading 1.

Ask Ss to read paragraph 2 together . 2.

Ask Ss what is an advertisement and how many types of advertisements there are.

[commercial ads or public service ads (PSAs).] 3.

Show Ss six different pictures and ask Ss to tell me each picture belonging to commercial ads or public service ads (PSAs). 4.

Let Ss to enjoy a piece of video and ask them whether it tells people the complete truth. 5.

Ask S1 to read paragraph 3. 6.

Ask Ss the topic sentence of paragraph 3.

[Even if an ad does not lie, it does not mean it is altogether innocent. (L15-16)] 7.

Ask Ss the slogans in paragraph 3.

[One toothpaste ad---Bright-teeth fights bad breath (L17)

One grocery ad ---You are proud of your cooking, so shouldn’t you buy the very freshest food? (L19-20)]

8.

Ask Ss to analyze the slogans in paragraph 3.

[One toothpaste ad--- It tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that. (L17-18)

One grocery ad ---It never says that this grocery has the freshest food. (L21-22)]

9.

Ask Ss the conclusion in paragraph 3.

[We must not fall for this kind of trick! (L24-25)]

10.

Ask Ss to read paragraph 4 by themselves .

11.

Ask Ss the aims of PSAs.

[to teach and help us lead better and healthy lives. (L29) to encourage people to support public service projects. (L35)]

12.

Ask Ss the slogans of PSAs.

[1.Yes to life, no to drugs.

2.Knowledge changes life.

3.Project hope-educating every child.

4.When you smoke cigarettes, you are slowly killing yourself.]

13.

Ask Ss to translate them into Chinese .

[1.Yes to life, no to drugs. 珍爱生命，远离毒品．

2.Knowledge changes life.知识改变命运．

3.Project hope-educating every child.希望工程－－让每一个孩子都可以上学．

4.When you smoke cigarettes, you are slowly

killing yourself.吸烟等于慢性自杀.]

14.

Ask Ss the conclusion in paragraph 4.

[All PSAs are meant to benefit the public and you can often learn a lot by following the advice they give. (L38-39)]

15.

Let Ss to enjoy a piece of video and ask them what kind of ad it is and what can we learn from it.

16.

Ask Ss the conclusion of the text.

[When it comes to advertisements, we must all use our intelligence and not be a slave to them. (L41-42)]

Step 4

Show Time Ask Ss to make an ad. for new No. 1 Middle School and write down a slogan on the blackboard .

Step 5

Homework

1. Finish exercises on Page 90-91. 2. List the difficult language points on your notebook.

授课人

课题

教

学

目

标

教学重点

Emotional goal Ability goals

欧阳芸

学科

英语

学校

邵阳市第一中学

Module 4 Unit 1 Advertising

Reading: Advertisements

(牛津高中英语) 1.

Develop Ss’ reading ability

2.

Enable Ss to identify different ads and the differences between commercial ads and PSAs 3.

Enable Ss to understand how to read expository writing Educate Ss to learn to distinguish different ads and accept them comprehensively 1. Help Ss understand what an ad is, the types of ads and the differences between commercial ads and PSAs 2. Help Ss understand some key words and phrases 教学难点

How to help Ss improve their reading ability and understand expository writing better. 教学方法

问题引导、任务型教学、合作学习、小组竞赛等

教具、实

多媒体辅助；影片欣赏

验情况

教学流程示意

lead in

fast reading

reading

show time

conclusion

教师活动

学生活动

设计意图

Step 1 Leading in Watch and talk about the 在Welcome to the unit 的基础上进一步让学生

认识广告，谈论广告，

激发学生的阅读兴趣，

为学生在阅读中获得成

就感打下基础。

培养学生快速阅读获取

大意的能力；让学生弄

清楚课文的结构，有助

于学生对课文的理解。

阅读方式的多样化，可

避免阅读的单调乏味，

提高学生的阅读兴趣。

同时，教师设计多种活

动旨在培养学生利用不

同途径获取信息的能力

Show students a piece of advertisements. video and some pictures.

Step 2 Fast reading Read the text quickly and

Ask students to skim the analyze the structure. text

and work out the structure. Step 3

Reading 1)

Para 1:

Ask an individual to read it and then get Ss to tell the function of it 2)

Para 2:

Ask Ss to read the paragraph together and then answer the questions on the screen. Meanwhile deal with some key words. 3)

Para 3: Ask S1 to read paragraph 3. Ask Ss the topic sentence of paragraph 3.

Ask Ss the slogans in paragraph 3.

Ask Ss to analyze the slogans in paragraph 3.

1)

One student reads the first paragraph and the others listen carefully.

2)

Ss read the paragraph together and then answer the questions on the screen.

3) Ss read this part and then ask and answer questions by themselves. The group which asks and answers more questions wins the competition. 4) Students fill in the blanks according to the text.

Ask Ss the conclusion in 5)Ss read and make a 以及分析、总结的能力。

paragraph 3.

summary of the last

4)

Para 4 paragraph.

Ask Ss to read paragraph 4 by themselves .

Ask Ss the aims of PSAs. Ask Ss the slogans of PSAs. Ask Ss to translate them into

Chinese .

Ask Ss the conclusion in paragraph 4.

5)

Para 5 Let Ss to enjoy a piece of video and ask them what kind of ad it is and what can we learn from it.

Step4

Show Time Ask Ss to make an ad. for new No. 1 Middle School and write down a slogan on the blackboard .

Ss discuss with their

提高学生英语应用能力，为partners . 母校做广告。

Make an ad. for new No. 1 Middle School . Write down a slogan on the blackboard .

Step 5

Conclusion

Listen to the teacher and

让学生对本节课所学内

The teacher makes a summary make active response. 容思路更清晰，让重点更

of 突出。

what is learnt in this class.

Step 6

Homework

板书设计

Unit 1

Reading:

Advertisements

para.1

Introduction of subject

para.2 What is an ad? para.3-4 Does an ad tell peoplethe complete truth？

para.5 Public service ads para.6

supporting details

conclusion