Task(2): Writing an advertisement: Skills building 3优质课教案整理

牛津高中英语教学设计

教

材：牛津高中英语(模块四)高一下学期

文档内容：教学设计—教案

单

元：Unit 1 Advertising 板

块：Task 2 课堂设计指导思想：

这一板块的设计是对学生进行听说读写技能的训练，而听说读写的内容都围绕本单元主题“广告”展开。本课的重点在于培养学生说和写的能力，鼓励学生通过体验，实践，讨论，合作等方式，有效地发展学生的思维与表达能力和综合语言能力。

Teaching aims: 1. Get to learn and practice the skills of listening, reading, speaking and writing. 2. Learn how to express opinions and give reasons. 3. Learn how to use different sentence types correctly.

4. Try to apply the skills learnt in this section to complete a bar chart. Teaching procedures:

Step 1

Warming-up Ask students to answer the question “Do you think packaging is important in advertising?”.

【设计说明】这一问题紧扣单元主题，让学生思考并回答这一问题，是为完成本课的主要任务作必要的热身。

Step 2

Skills building 2 Help students to learn to use conjunctions like because, as and since, and sentence structures like First,…Second,…Then…, (Next,…Finally,…)to introduce reasons. 【设计说明】帮助学生掌握连词的用法，训练学生有条理地陈述自己的观点，提高学生口头表达能力，并为写作训练作铺垫。

Step 3

Pair-work Ask students to practise a dialogue in pairs, using the expressions introduced in this part and using the skills they have learnt.

【设计说明】

要求学生结对练习对话，鼓励学生运用所学表达方式和不同的句子结构陈述理由，表达观点，有利于提高学生的口头表达能力。

Step 4

Talking about advertisements(A) Ask students to work in pairs to conduct an interview about good advertisements they have seen. They can ask questions and collect answers about good advertisements. They should complete the interview by thinking of one other relevant question.

【设计说明】这一练习给学生提供了运用所学技能的真实情景，可有效提高学生训练口头表

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达能力和写作能力的积极性，同时可培养他们的合作学习能力。

Step 5

Talking about advertisements(B) Have students work in pairs to role-play an interview between a marketing assistant and his/her friend.

【设计说明】本环节的设计用于进一步发展学生说的能力以及综合运用能力。

Step 6 Talking about advertisements(C) Ask students to write down the responses they received from other students and summarize them write a report.

【设计说明】这一练习提高学生概括能力，提炼并整合信息的能力和写作能力。

Step 7

Skills building 3 Help students learn the structure and main use of several sentence types and help them identify the sentence types used in advertisements.

【设计说明】帮助学生提高驾驭不同形式的句子的能力，提高写作水平。

Step 7

Practice Let students read the ad on P16 and identify the sentence types of each sentence. Then check answers as a class. 【设计说明】帮助学生巩固课堂学习成果，检测学生辨识不同形式句子的能力。

Step 7

Completing two advertisements Let students complete two ads on P17. They are encouraged to use the correct words while completing the ads.

【设计说明】巩固本课及本单元所学有关广告的知识，为完成写作广告任务做准备。

Step 7

Homework Ask students to think about the two sample ads on P17. Encourage students to use different sentence types and vivid pictures to make the ad more attractive, and creative. 【设计说明】作业是课堂教学的延续。完成这一写作任务可作为本单元学习成果的展示方式之一，有利于进一步调动学生的积极性。

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