Reading(1)：Advertisements优质公开课教案

M4U1 Reading

Advertisements

Step 1 Lead in

Enjoy 2 videos

Step 2 Task-based Reading: Task I

Skimming & Scanning Read the article quickly and answer：

1.

What do ads try to persuade people to do?(within 12 words)

2.

What does PSA stand for? (within 3 words)

3.

If I want to promote a product, which type of ads should I choose? (within 2 words)

Task II

Listening for Details. Listen to the recording and decide whether the following sentences are true or false. 1.Most people are not aware of how many ads are around them.

T / F 2. Advertisements are always meant to promote a product or service.

T / F 3. PSAs are only found in newspapers and on TV.

T / F 4. PSAs and commercial ads use some of the same methods.

T / F 5. Commercial ads can often give us valuable information about how to live our lives.

T / F 6. An ad warning people against smoking is an example of PSA.

T / F

Task III

Work in pairs, filling each blank with one word.

Advertisements,

1

often use clever language and attractive pictures, play an important part in our lives. There are

2

main types of advertisements —

commercial advertisements and public service advertisements.

A Commercial advertisement is aimed to promote

3

product or service. But it doesn’t tell consumers the complete truth and often uses skillful methods

4

fool us into buying things. Sometimes, even if an ad does not lie, it does not mean it is

5

innocent. PSAs,

6

, don”t cheat us. Made to serve the public, they deal with widespread social concerns that affect public welfare. All PSAs can benefit the public, and we can learn a lot

7

following the advice they give. Next time, remember to think before buying something so that you will not be cheated. When

8

comes to advertisements, we must all use our intelligence and not be a slave to them.

Reading Strategy: When reading expository writing, it's important to figure out the structure of the passage. Para1-2

Para3-4

Para5

Task IV Finding slogans in the passage.

Types of ads

Slogans

Commercial ads

PSAs

Step3 Group Work

Please work in groups of 7 or 8, and each group will get an ad without slogan, you are supposed to:

1. Figure out the products or ideas advertised

2. Come up with a slogan to match each ad. 3.

Present your ad and slogan to the class. Step4 Show Time

Step5 Summary

What have we learnt in this class?