Welcome to the unitppt课件配套教案内容

M4U1

Advertising

Period 1

Teaching content: Reading Advertisement

Teaching aims: 1.

To learn some basic information about advertising 2.

To know how to read expository writing 3.

To master the words and phrases in this article Teaching important and difficult points 1.

develop the ability of reading expository writing 2.

be able to express opinions on advertisements. 3.

Write a composition about opinions on advertisements Teaching tools: A recorder, some tapes, a media room, PPT. Teaching methods: Speaking, cooperation, pair work, writing, scanning and skimming. Teaching procedures: Step 1 warm up 1.

Greet the whole class and ask “Where can we find the advertisements?”

2.

Show some pictures and fill the blanks. 3.

Tell the students the teaching aims of this class Step 2 Review 广告

_________ 宣传，做广告__________评论__________ 说服__________清白无辜的，纯真的__________心理的，思想的，智力的__________ 气息，呼吸__________愚弄，傻瓜__________把戏，恶作剧__________ 才智，情报__________咨询__________理解力__________ 益处__________ Welfare __________Cheat__________Skillful__________Cure __________ Pleased __________ Aim __________ Promote __________ nationwide __________

1

Campaign __________

Match them up be meant to even if/though bad breath fall for play tricks on deal with Step 3 Game Guess the advertisements by showing some pictures, words or sounds that students are familiar with. Step 4 reading strategies learning

Read the tips for several minutes and students will be asked to fill the blanks by themselves. Step 5 presentation 1.

Fast reading Read the article in 5 minutes and then find the structure 2.

Careful reading

Read para1 and find T or F

Advertisement almost can be found everywhere.

Most people are aware of how many ads are around them. Read para2 and answer the question:

What do ads try to persuade people to do?

Where are ads usually found?

What dose PSA stand for?

Read para3 and fill the blanks

There are

to protect people from advertisements that

people. However, we still must

the skilful methods used in ads to

and

us things. Even if an ad does not

it does not

2 欺骗，捉摸

旨在，目的是

涉及，处理

虽然，即使

口臭

上……的当

mean it is altogether

.

Read para4 and fill the chart PSAs

Aims

To

us and

us lead better life.

To

people for many years.

Methods used

pictures and

language

Some

advertisements

examples

. Project Hope—educating every child.

.

Read para5 and fill the blanks

1.

We must all use our

. 2.

Not to be a

to them!

Step 6 Consolidation

Find the main idea of each paragraph Step 7 Homework Write a composition about your opinion on advertisements Step 8 Blackboard writing

Unit 1 Advertising persuade innocent cheat Step9 Teaching rethinking More exercise about the new words and phrases are needed in the future.

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