Welcome to the unit教案设计

Unit 9 Reading A

Advertising

Unit 9 Reading Advertising Teaching goals 教学目标

1. Target language目标语言：

重点词汇和短语

Advertise, advertising, advertisement (ad), promotion, be used to, be to do, by means of, a great deal of, it be said that…, more or less, play an important role in, in fact, make sure 2. Ability goals能力目标

Enable the students to talk about advertising and advertisements. 3. emotional goals 情感目标

Help the students learn how to understand advertisement. Let them be honest and have the sense of social responsibility.

Teaching important points教学重点

1.

How to find the topic sentence of the paragraph. 2.

The main words and expressions. Teaching difficult points教学难点

1.

how to improve the students’ reading ability 2.

help the student master the use of “ be used to”, “a great deal of ”and “ It be said that…”

Teaching methods教学方法: Teaching and Discussion. CAI

Blackboard design:

Unit 9 Advertising

Structure:

Part I Topic:

Introductions of advertisement

2. be to do Part II Ways to advertising

3. by means of The ways to advertise

4. a great deal of +n.[uc] Advertising by brochures and newspapers

5. play/take a

role/part in sth./doing sth. Advertising by posters

6. it be … that clause…

Advertising by TV.

7. more or less Part III Summary (the right way to understand ads)

8. in fact Notes:

9. make sure 1.

be used to do sth./ be used for n/ doing sth. Teaching procedures & ways教学过程与方法

Step 1: revision and leading in 1. let’s match the words with its means. 2. Let Ss enjoy some good advertisement. T: Do you like something because of the advertisement? Step 2 Skimming

Ask the Ss to read the text fast and find the topic sentence or the main idea of each paragraph. Each group must tell the topic sentence or the main idea of one paragraph.

Section I (para.1-2) Introductions of advertisement Section II Ways to advertising (para. 3-6) Section III Summary (the right way to understand ads) (para. 7) Step 3 Scanning Ask the Ss to read the text carefully and try to fill the blanks, if necessary they can discuss in the group and then encourage them to answer as quickly as possible. 1. What is an ad used for? Advertisements are used to send commercial information about some commodities or services to the public. 2. We can see or hear ads everywhere. Advertisers try to make consumers pay attention to the products or services. 3. Brochures can contain a great deal of information if designed well. 4. Most adults read newspapers, so putting ads in newspapers is a common way of advertising. 5. Many people still listen to the radio, for example, when they are in taxi or in their own cars. 6. TV commercials are usually very expensive. But it is said that ads on TV have a very good effect because 7. Ads can more or less make consumers change their attitude toward some products. 8. We all know that some ads

give false information to mislead us. 9. Sometimes some famous appear in ads to tell

how wonderful

a product is. In fact, what they want is just want us to pay more money. 10. So, it is necessary that we make sure

what is real and what is false

in the ads. Step5

language study 1. be used to do sth./ be used for n/ doing sth. “被用来做” 主动形式为

use sth. to do e.g

Knives are used to cut meat.

刀是用来切肉的。

We use knives to cut meat.

我们用刀来切肉。

The knife is used for cutting meat.

这把刀是用来切肉的。

used to do sth.

过去常常做….

I used to get up at five o’clock last year.

我去年常常5点钟起床。

2. be to do

(1) 表示计划或事先安排好要发生的或要做的事情

We are to see him today at six o’clock. 我们打算今晚六点钟去看他。

(2) be to do 还可用来表示征求对方的意见

At what time am I to come? 我该什么时候来？

3. by means of

通过… 手段; 借助…方式

We express our thought by means of words.

我们用词句来表达思想。

They succeeded by means of hard working.

他们依靠努力工作而获得成功。

Exercise:

We communicate with each other by _____ of language.(’09河北对口) A. means

B. translation

C. speaking

D. tools 4. a great deal of +n.[uc]

“许多”; “大量”

He spent a great deal of money in the shop yesterday. 他昨天在这个商店花了大量的钱。

A number of +n.[c] A lot of ; lots of; plenty of 也有“大量”、“许多”之意，它们可以修饰可数名词也可修饰不可数名词。

Exercise: I think I would make ____________ new friends. Which one is not right?

A. a number of

B. a lot of

C. lots of

D. plenty of A _______ of students are playing basketball on the playground. (’08河北）

A. great deal

B. number

C. lots

D. plenty 5. play/take

a … role/part in sth./doing sth

在…中起…作用; 在…中扮演…角色

e.g Friends plays an important role in lives.

朋友在生活中起着重要作用. Reading plays an active part in improving your English.

阅读在提高你的英语中起着积极的作用. Exercise: correct it. Does listening make an important role in studies?

A

B

C

D 6. it be … that clause…

(1) it be v-ed

that-clause It is said that …据说……

It is reported that…据报道……

It is announced that…据宣布……

It is well known that…众所周知……

It is believed that…人们相信……

It is hoped that…人们希望……

It is suggested that…人们建议……

e.g It is said that Beijing University was the first. It is reported that 16 people were killed in the earthquake. 据报道，16人死在了这场地震中了。

It is well-known that china is a developing country. 众所周知，中国是一个发展中国家。

(2)

it

be adj.

that-clause It is quite certain that he will be at the meeting.他将出席会议是无疑的。

It is surprising that he came late to school this morning.他今天早上迟到真令人惊讶

(3) it

be

n.

that-clause 适用该句型的名词（词组）有: a pity，an honor，a good thing，a fact，a surprise，good news, one’s duty等。

It is a fact that English is being accepted as an international language. 事实上英语已经被作为一种国际语言而接受了。

Exercise: 1._______ is our belief that improvements in

health care will lead to a stronger, more

prosperous economy. (2006浙江卷)

A. As

B. That

C. This

D. It 2. It ____ that an important meeting will be held in our city.

(’09河北对口）

A. reports

B. said

C. is reported

D. is saying

3. This is a pity that she can’t come to my party.

A

B

C

D 7. more or less 或多或少

I can earn 20 yuan a night, more or less, as a waiter.

我当服务员一晚上能挣20元左右。

8. in fact

实际上

as a matter of fact In fact, she is the worker who wan the first prize. 实际上，她是获一等奖的工人。

9. make sure 保证，确保

Make sure that all the work has been down. 确保所有的工作都完成了。

Step 6 exercises:

1. Do the exercise on page 81 exercise 2. 2. Give a slogan for our class. Step 7 summary Step 8 homework 1.

Do the exercise on the exercise book. 2.

Look at a advertisement and lean from it. 课后反思：

充分运用多媒体，以学生喜闻乐见的形式导入，激发学生的兴趣，产生良好的课堂效果，结尾以一则公益广告和一则虚假广告进行对比，对学生进行了情感和思想教育。