Project(1): Developing an ad campaignppt课件教学实录｜教案在线预览

资料摘要

●Project Developing an ad campaign Reading1. Let’s read the handout‘How do you build an ad campaign?’Try to find out the main idea of each paragraph.

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所属课文：Project(1): Developing an ad campaign

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2018-06-28 17:14:00

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学校：岳阳县第四中学

Project(1): Developing an ad campaignppt课件教学实录

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2018-06-28 17:14:00

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●Project

Developing an ad campaign Reading

1. Let’s read the handout‘How do you build an ad campaign?’

Try to find out the main idea of each paragraph. Paragraph 1

the definition of an ad campaign Paragraph 2

what a target audience and how to determine the target audience Paragraph 3

what the ad campaign says

Paragraph 4

how to reach the target

audience 2.Read the handout carefully to find the answer to the following questions:

1) What do you know about an ad campaign?

(An ad campaign is an organized programme of advertisements using various types of ads to a particular audience.) 2) What must you keep in mind when you start a successful advertising campaign? (A clear goal and target audience.) 3) Why do you need to research your audience? (Because the right message needs to be created for right people.) 4) What should your advertising campaign be based on? (Mainly on the target audience and the media that reaches that particular group first.) 3. Please find out the writing features in a handout so that we will know how to design our own. The writing features of a handout include: 

brief introduction of subject 

supporting details 

conclusion

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Q：Project(1): Developing an ad campaignppt课件教学实录是什么类型的资料？

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A：对应课文《Project(1): Developing an ad campaign》，可从面包屑进入课文目录查看同课其他资料。

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资料摘要

Project(1): Developing an ad campaignppt课件教学实录