Reading(1)：Advertisements名师课堂实录

A teaching plan about the analysis of reading

YangLing Teaching Objectives: Knowledge and skills: Students are supposed to have a better understanding of the sentence patterns, language points and phrases included in choice questions, cloze test and reading comprehension; Procedures and methods:

Students should summarize and memorize the useful and important phrases and sentences in this test paper. Emotion and evaluation: Students should develop a feeling that English learning is a process of constant accumulation and hard work and only by hard work can they achieve their goals. Teaching Key Points: Make students master the important structures in choice questions and be able to use them. Make students have a better understanding of the cloze test and reading comprehension. Teaching Difficulties: Some students are still confused about the inverted structure of “as”, and the particular usage of “should have done” is also a difficult point. Choice question 11, Reading comprehension Question 42,45,49 Teaching procedures: Before class, students have got a guided learning sheet to check the answers and make a self-study. Step 1 Lead in Show an advertisement video which is popular among the teenagers to attract their attention. Try to lead them to the topic of this text.

Step 2 Warming up Some pictures are presented to introduce the text. Use a guessing game to make them interested in the content of this passage. Here are the slogans of some advertisements. Can you guess what these products are and what they are used for? Step 3 Fast reading Read the text very fast and answer the following questions. 1.

What is an advertisement? An advertisement uses words and pictures to persuade people to buy a product or service , or to believe in an idea. 2.

What are the two main types of advertisements? Commercial advertisements and public service advertisements. 3.

What are PSAs meant to do?

They are meant to educate people about health, safety or any other problem that affects public welfare.

Step 4 Reading comprehension (careful reading) Practice 1 T or F questions. If it is false, try to correct them. 1. Most people are not aware of how many ads are around them.

T

2. Advertisements are always meant to promote a product or service.

F

3. PSAs are only found in newspapers and on TV.

F

4. PSAs and commercial ads use some of the same methods.

T

5. Commercial ads can give us valuable information about how to live our lives.F

Practice 2 Comparison Types of ads

Similarities

Differences

Places found

Methods used

Purposes

Reliance (可靠性)

Step 5 Summary

Advertisements are so ________ that we even don’t realize how many we see and hear in a day. Using words and pictures, an ad ________ people to buy a product or service, or to believe in an idea. There are two main types of ads. A ________ advertisement is what someone has paid for to advertise a product or service, or to believe in an idea. PSAs, which use ________ pictures and clever language,

are often run for free, and are meant to ________ people about what affects public welfare. The public can ________ from PSAs and can learn a lot by following the advice.

There are laws to protect people in case they are ________ by some ads. Even if an ad doesn’t lie, it doesn’t mean it is altogether ________. Some ads use some ________ to fool consumers into believing what they claim. We must use our intelligence and not be a ________ to ads.

Step 6 Group Competition Advantages:

Provide information about latest products. Increase sales by repeated advertising. Cut costs of newspapers and make them cheaper. Make the public aware of social problems. Disadvantages:

Mislead customers or cheat them of money. Give false or incorrect information. Take up too much time or

space on TV ,on the Internet or in newspapers. Make teenagers want things that are bad for them. Step 7.Extensive reading What skillful methods help the company to beat

other competitors? 1 make images known through different media of advertising 2 bright colors stand out well which are visually stimulating 3 use physically attractive models Step8. Group work Suppose your school is going to enroll some new students this month. You want to help to advertise your school .

Try to use the proper methods and pictures to make parents convinced.

Step9 Conclusion Every coin has two sides. There is no exception (例外)

for ads. It has both positive and negative effects. We should be smart about ads. And, we should hold a proper attitude (态度) towards advertisements and keep our mind clear.

Homework 

Finish the post-lesson practice



Memorize the useful expressions summed up in this lesson. Post-teaching notes:

It’s really a big challenge for the teacher to finish a complete analysis of a test paper, so I think it’s wise to focus on some important and difficult ones with some relevant practice. However, due to the students’ different levels, maybe many other problems lie in all the questions included in this paper, I designed a guided learning sheet and gave them out to the students in advance, thus the students can make a self-study before class, which makes the class more efficient. If time permits, I think it’s also necessary for the teacher to talk about the composition, which is a very difficult.