Reading(1)：Advertisements教学设计及教案分析

Module 4 Unit1 advertising Reading

Teaching Aims: 1. The students should be more skillful in reading an expository writing by analyzing the article about advertisements. : 2. Voice their opinions about advertisements and write a short expository writing.

Teaching Important Points: 1. Improve the student’s ability about reading an expository writing.

2. Get the students to master the format of an expository writing.

3. After reading the text, the students can voice their opinions about advertisements.

Teaching Difficult Points: 1.

How to improve the student’s ability about reading

an expository writing.

2. How to get the students to master the format of an expository writing

Teaching Aids: The multimedia, the blackboard

Teaching Procedures: Step one: Lead-in and Brainstorm 1. Watch a video and answer the teacher’s question. 2. When it comes to advertisements, what words can you think of?

Step two: Reading

Task one：Go through Reading Strategy on page3 quickly and find out the format of an expository writing.

Expository writing format（说明文格式）

1

I

Examples and facts

S

that develop or

the idea

and facts to

support the idea

—Conclusion C

Task two: Read the article about advertisements and finish the following tasks.

①. Read Para.3 carefully, and finish the following format. The format of paragraph3 Statement:

①t “Bright teeth bad breath!”

Examples

②g

“You are proud of your cooking, so shouldn’t you buy the very freshest food?”

Conclusion: ②.

Read paragraph four quickly and use Para3 as an example to finish the format of Para.4.

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Task three:

Watch the video and answer the question Which advertisement do you like better? Why?

Task four: Writing Talk about your favorite advertisements and write them down with the following format. My favorite advertisement

My favorite advertisement is…

In this advertisement, it says…

The reasons are follows: firstly…; secondly…; besides…; …

In conclusion/Finally

Step three: Homework 1. Polish your writing.

2. Finish the reading comprehensions on your paper.

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Homework A Green is an important color in nature. It is the color of grass and the leaves on trees. It is also the color of most growing plants.

Sometimes, the word green means young, fresh and growing. Sometimes, it describes something that is not yet ripe or finished. For example, a greenhorn is someone who has no experience, who is new to a situation. In the fifteenth century, a greenhorn was a young cow or ox whose horns(角) had not yet developed. A century later, a greenhorn was a soldier who had not yet had any experience in battle. By the eighteenth century, a greenhorn had the meaning it has today—a person who is new in a job.

Someone who has the ability to grow plants well is said to have a green thumb. The expression comes from early nineteen hundreds. A person with a green thumb seems to have a magic touch that makes plants grow quickly and well. You might say that the woman next door has a green thumb if her garden continues to grow long after your plants have died. The Green Revolution is the name given some years ago to the development of new kinds of rice and other grains. The new plants produced much larger crops. The Green Revolution was the result of hard work by agricultural scientists who had green thumbs.

Green is also the color used to describe the powerful feeling, jealousy(嫉妒). The green-eyed monster is not a frightening creature from outer space. It is an expression used about four hundred years ago by British writer William Shakespeare in his play “Othello”. It describes the unpleasant feeling

a person has when someone has something he wants. A young man may suffer from the green-eyed monster if his girlfriend begins going out with someone else. Or, that green-eyed monster may affect your friend if you get a pay rise and he does not.

1. A greenhorn now refers to ____.

A. a person who is new in a job

B. a new solider

C. a young horse

D. a cow without horns 2. A person who has a green thumb is a person ____.

A. who is good at growing plants

B. whose thumbs are of green color

C. whose garden is greener than others’

D. who is younger than his neighbors

3. The author is actually talking about ____.

A. colors

B. language

C. politics

D. agriculture

4. Which of the following statements is NOT true according to the passage? A. In about the 16th century, a greenhorn meant an experienced soldier. B. The Green Revolution may have some connection with green thumbs.

C. The green-eyed monster was probably created by William Shakespeare. D. The green-eyed monster can be used to describe a person who is jealous.

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